KEY TAKEAWAYS
- Anichess, developed by Animoca Brands, reached 100,000 monthly active users just three months after its public alpha launch.
- The game combines traditional chess with magical spells, attracting over 500,000 matches and 3 million minutes of gameplay.
- Anichess is actively supporting Hong Kong’s Web3 gaming ecosystem through educational initiatives and local collaborations.
- The game plans to expand its presence in Asia-Pacific markets, focusing on India, the Philippines, and Vietnam.
Hong Kong-based Anichess, a chess-centered online strategy game developed by Animoca Brands, has announced that it recorded 100,000 monthly active users in December 2024. This milestone comes just three months after its public alpha launch in October 2024. The game, created in partnership with Chess.com and five-time World Chess Champion Magnus Carlsen, aims to drive the growth of Web3 gaming in key Asia-Pacific markets.
Anichess, which combines traditional chess with unique magical spells, has quickly gained traction among gamers and chess enthusiasts. Players have conducted over 500,000 matches, accumulating more than 3 million minutes of total game time. The game’s community has grown to 40,000 members on Discord, actively contributing to game updates and new feature proposals.
Supporting Hong Kong’s Web3 Gaming Ecosystem
Anichess is committed to fostering the Web3 gaming sector in Hong Kong through educational initiatives. The game collaborates with local developers and educational institutions to host hackathons, internship programs, workshops, and networking events. These efforts aim to bridge the gap between Web2 and Web3 gaming sectors and enhance the Web3 talent pool.
The game will also participate in upcoming events in Hong Kong, including Consensus Hong Kong in February and the Hong Kong Web3 Festival in April. Last year, Anichess took part in the GEN3 Playground event, educating over 1,000 attendees on Web3, blockchain, and digital ownership.
Expanding in Asia-Pacific and Beyond
Anichess plans to deepen its engagement with Web3 gaming ecosystems in Asia-Pacific markets. The game is focusing on local gaming and developer communities, partnering with educational institutions, and expanding its presence in key regions. India, the Philippines, and Vietnam are among the top five geographies for registered players, with India showing significant interest in chess and Web3 technologies.
Brian Chan, head of Anichess and vice president of operations and projects at Animoca Brands, stated, “Anichess reaching 100,000 monthly active users showcases the appeal of Web3 gaming and our innovative fusion of chess with blockchain. We’re proud to have built this game in Hong Kong and to expand it globally, advancing Web3 through gaming and chess.”
Anichess is available for free play at www.anichess.com. The game plans to introduce a play-and-earn model, including buy-ins for tournaments, an in-game marketplace, and premium features to create a robust in-game economy.
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