KEY TAKEAWAYS
- Samsung partners with Coinbase to integrate cryptocurrency access for over 75 million Galaxy users.
- Coinbase One, a premium service, will be integrated into Samsung Wallet, offering zero trading fees and enhanced crypto features.
- The partnership aims to expand globally, enhancing crypto accessibility for Galaxy users worldwide.
Samsung has announced a partnership with Coinbase to provide cryptocurrency access to over 75 million Galaxy users. This collaboration will integrate Coinbase One, a premium membership service, into the Samsung Wallet app for U.S. users, offering a seamless crypto experience.
Coinbase One is designed to enhance the crypto experience by offering zero trading fees, increased staking rewards, priority support, and account protection against unauthorized access. The service also includes the CB1 card, which facilitates easy crypto spending and earning directly from users’ devices.
Shan Aggarwal, Chief Business Officer at Coinbase, emphasized the value of combining Samsung’s global reach with Coinbase’s trusted platform. He stated, “Together with Samsung, we’re pairing their global scale with Coinbase’s trusted platform to deliver the best value for people to access crypto.”
Drew Blackard, Senior Vice President of Mobile Product Management at Samsung Electronics America, highlighted the importance of enhancing user experience through innovative partnerships. He noted, “Samsung Wallet is a trusted tool to millions of Galaxy users, and we’re continually working to find creative ways to enhance the experience with added functionality.”
In addition to the integration of Coinbase One, Samsung Pay now supports Coinbase users in the U.S., providing Galaxy users with more options to explore cryptocurrency. Over the coming months, Samsung and Coinbase plan to expand this initiative globally, aiming to bring crypto access to even more Galaxy users worldwide.
The partnership was announced here by Coinbase on October 3, 2025.
Why This Matters: Impact, Industry Trends & Expert Insights
Samsung’s partnership with Coinbase aims to expand cryptocurrency access to over 75 million Galaxy users by integrating Coinbase One into the Samsung Wallet app.
Recent industry reports indicate strong merchant payment integration and institutional involvement are driving broader cryptocurrency adoption. This aligns with Samsung’s integration of Coinbase services, potentially increasing crypto accessibility among mobile users and contributing to mainstream adoption.
A CoinCentral report highlights that the Samsung-Coinbase partnership simplifies crypto transactions by integrating Samsung Pay and Samsung Wallet into the Coinbase app. This supports the goal of expanding crypto adoption by making it easier for users to buy and manage cryptocurrencies seamlessly on mobile devices.
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