KEY TAKEAWAYS
- Nexo partners with the Acapulco Tennis Open, marking a significant expansion into Latin America’s sports industry.
- The collaboration aims to integrate digital assets into global industries, highlighting Nexo’s strategic focus on the Latin American market.
- Latin America is experiencing rapid cryptocurrency adoption, with a 42.5% growth last year, positioning it as a key region for Nexo’s expansion.
- Nexo’s involvement in the tournament underscores its commitment to making digital assets accessible to mainstream audiences.
Nexo has officially entered the realm of elite sports partnerships through its collaboration with the Acapulco Tennis Open, also known as the Abierto Mexicano Telcel presentado por HSBC. This partnership with one of the most prestigious ATP 500 tournaments marks a significant step in expanding Nexo’s presence in Latin America. The collaboration aims to reinforce Nexo’s mission to provide smart digital asset solutions designed for long-term growth.
The Acapulco Tennis Open, scheduled to take place at Arena GNP Seguros from February 24 to March 1, 2025, will feature top-ranked players such as Alexander Zverev, Casper Ruud, and Tommy Paul. Nexo’s role as an official partner underscores its focus on the Latin American market and its broader goal of integrating digital assets into global industries, including sports.
Latin America’s Growing Cryptocurrency Adoption
Last year, Latin America experienced a 42.5% year-over-year growth in cryptocurrency adoption, positioning it as the second fastest-growing region globally. In 2025, 95% of Latin American cryptocurrency users expressed plans to increase their holdings, indicating a landscape poised for growth.
Supporting the Acapulco Tennis Open is part of Nexo’s 2025 roadmap. Under this growth plan, Nexo is prioritizing Latin America with initiatives such as expanding the availability of the Dual-Mode Nexo Card, enhancing AI-powered innovations, and streamlining cross-border transactions. By investing in this tournament, Nexo reinforces its dedication to broadening access to digital asset solutions in the region.
Nexo’s Strategic Vision in Sports and Finance
Kosta Kantchev, Co-founder and Executive Chairman of Nexo, commented on the partnership, stating, “We are grateful to the Acapulco Tennis Open for the opportunity to support a sport that embodies our values of excellence and perseverance at the highest level.” He emphasized that the sponsorship reflects Nexo’s belief that wealth creation requires foresight, commitment, and strategic execution.
José Antonio Fernández Celorio, Chief Operating Officer of the Abierto Mexicano Telcel presentado por HSBC, expressed enthusiasm for the collaboration, noting that the partnership brings together two worlds that thrive on precision, endurance, and long-term strategy. He highlighted that Nexo equips its clients with the tools to navigate market cycles and pursue long-term growth.
Tennis relies on precision, endurance, resilience, and adaptability—qualities that also shape Nexo’s approach to digital asset management. Beyond tennis, Nexo’s involvement in the Acapulco Tennis Open demonstrates its commitment to making digital assets accessible to mainstream audiences. The partnership aligns with Nexo’s focus on building trust and accelerating the adoption of digital assets worldwide.
For more details, the announcement can be found here.
Why This Matters: Impact, Industry Trends & Expert Insights
Nexo’s partnership with the Acapulco Tennis Open marks a strategic move to expand its presence in Latin America, aligning with the region’s growing cryptocurrency adoption.
A recent analysis by Bitcoin World highlights the surge in crypto sports partnerships, with the number of deals rising and average deal values increasing significantly. This trend underscores the mutual benefits of such collaborations, enhancing brand visibility and providing new revenue streams. The partnership between Nexo and the Acapulco Tennis Open exemplifies this trend by leveraging sports to reach a wider audience and integrate digital assets into mainstream industries.
As per insights from a Binance Research survey, 95% of Latin American cryptocurrency users plan to increase their holdings in 2025, driven by factors such as financial freedom and regulatory advancements. This supports the significance of Nexo’s focus on the Latin American market, as the region continues to lead in global cryptocurrency adoption.
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