KEY TAKEAWAYS
- Crypto.com partners with Pineapple Financial to support a $100 million Injective digital asset treasury strategy.
- Pineapple Financial becomes the first publicly traded company to hold INJ, utilizing Crypto.com’s custody platform for secure storage and staking.
- The partnership aims to integrate blockchain technology with traditional finance, exploring applications in lending and securitization.
October 28, 2025 – Crypto.com and Pineapple Financial Inc. (NYSE American: PAPL) have announced a strategic partnership to support Pineapple Financial’s $100 million Injective (INJ) digital asset treasury strategy. This collaboration marks Pineapple Financial as the first publicly traded company to hold INJ, with Crypto.com serving as the primary custody provider.
Through this partnership, Pineapple Financial will utilize Crypto.com’s regulated custody platform to securely store and stake its INJ holdings. This approach ensures that Pineapple’s treasury operations are scalable and compliant, facilitating long-term institutional participation. Additionally, Crypto.com’s U.S. customers can purchase Pineapple Financial’s equity through their Crypto.com stock accounts, as announced here.
Eric Anziani, President and COO of Crypto.com, stated, “We’re pleased to support Pineapple Financial’s treasury strategy with the same rigor and reliability we offer to global institutions.” Shubha Dasgupta, CEO of Pineapple Financial, added, “Our Injective-based treasury strategy underscores our commitment to responsible innovation in the digital asset space.”
Exploring Blockchain Applications in Finance
Pineapple Financial recently completed its first acquisition under this initiative, purchasing approximately $8.9 million worth of INJ. This acquisition marks the launch of Pineapple’s Injective Digital Asset Treasury program, which aims to integrate blockchain technology with traditional finance.
INJ, the native asset of Injective, powers a leading finance-focused blockchain and supports next-generation liquidity for tokenized assets. Pineapple and Injective plan to explore blockchain applications in areas such as lending, securitization, and transparent settlement. This initiative positions Pineapple as an early participant in the growing market for asset tokenization.
Crypto.com’s Role in Secure Custody
Crypto.com Custody provides institutional-grade custody services through a fully regulated platform, emphasizing security and compliance. This partnership with Pineapple Financial highlights Crypto.com’s leadership in digital asset infrastructure and its commitment to supporting institutional clients.
Why This Matters: Impact, Industry Trends & Expert Insights
Crypto.com and Pineapple Financial have partnered to implement a $100 million Injective treasury strategy, marking a significant step in institutional adoption of digital assets.
According to a DLA Piper report, digital asset treasuries are increasingly being adopted by companies as part of their corporate strategies, driven by automation and regulatory maturation. This trend is evident in Pineapple Financial’s strategic diversification into Injective, showcasing a broader acceptance of altcoins beyond traditional assets like Bitcoin.
As per insights from a Zoniqx report, asset tokenization is transitioning from concept to widespread execution, with the market expected to grow significantly. This supports Pineapple Financial’s initiative to integrate blockchain with traditional finance, highlighting the potential for tokenization to reshape financial markets.
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