KEY TAKEAWAYS
- Aethir’s decentralized GPU cloud infrastructure supports Reality+’s game, Doctor Who: Worlds Apart, enhancing user engagement through Instant Play streaming technology.
- The collaboration allows players to try games before purchasing, eliminating downloads and installations, thus reducing user acquisition costs.
- Aethir’s technology transforms the gaming experience by providing scalable, secure, and frictionless access, appealing to modern gamers who value convenience.
- SuperScale manages an Instant Play acquisition campaign, optimizing game performance and pioneering a new era of cloud-based gaming.
Aethir’s decentralized GPU cloud infrastructure is now supporting the latest game from Reality+, Doctor Who: Worlds Apart. This collaboration leverages Aethir’s Instant Play streaming technology, allowing users to try games before purchasing, thus enhancing the game’s user base growth by eliminating the need for downloads and installations.
Players can instantly access the game, explore its strategic deck-building mechanics, and experience Web3 gaming with minimal friction. By utilizing Aethir’s advanced infrastructure, Reality+ aims to boost player engagement, reduce user acquisition costs, and enhance digital asset security.
Enhancing Player Engagement and Reducing Costs
The integration of Aethir’s technology is set to transform the gaming experience for Doctor Who: Worlds Apart. The game, which involves strategic deck-building and battling with favorite characters, benefits from Aethir’s cloud gaming infrastructure. This setup supports the game’s mission to onboard players globally into the Whoniverse.
Game testing and user acquisition have traditionally been costly and inefficient, with developers facing financial and operational challenges. The $54 billion game testing industry often relies on distributing downloadable builds, which can lead to leaks and inefficiencies. Aethir’s Instant Play model addresses these issues by enabling users to stream games directly within ads or web pages, eliminating the need for downloads.
Streamlining Access with Instant Play Technology
This ‘try before you buy’ approach significantly enhances player engagement and retention, reduces acquisition costs, and provides a scalable, secure method for onboarding new players. Instead of committing to game purchases upfront, players can try out games and decide whether to commit afterward. This model is particularly appealing to modern gamers who value flexibility and convenience.
By integrating Aethir’s Instant Play technology, Reality+ is removing storage limitations and cumbersome app store downloads for players, making Doctor Who: Worlds Apart more accessible. This frictionless approach is supported by an Instant Play acquisition campaign managed by SuperScale, a firm specializing in game performance optimization. Together, Aethir and Reality+ are pioneering a new era of gaming focused on scalable adoption and increased retention through cloud-based game access and decentralized infrastructure.
For more information, visit the announcement here.
Why This Matters: Impact, Industry Trends & Expert Insights
Aethir’s decentralized GPU cloud infrastructure is now powering the game Doctor Who: Worlds Apart, enabling instant play and reducing the need for downloads, which enhances user engagement and reduces acquisition costs.
A recent TechBullion report highlights that decentralized cloud gaming is transforming traditional gaming models by leveraging high-end gaming PCs worldwide, reducing costs, and enhancing access. This aligns with Aethir’s strategy to streamline game access and improve player engagement through its Instant Play technology.
A SuperScale case study highlights Aethir’s impact on gaming user acquisition, noting a 45% increase in conversion rates for streaming options. This supports the notion that Aethir’s technology is effectively enhancing player engagement and reducing costs for Doctor Who: Worlds Apart.
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