KEY TAKEAWAYS
- YGG’s debut game, LOL Land, attracted over 25,000 players during its opening weekend, marking a significant entry into game publishing.
- Built on the Abstract Chain, LOL Land integrates Web3 communities, featuring characters from YGG and Pudgy Penguins.
- Players can earn NFTs and YGG token rewards from a US$10 million pool, enhancing the game’s reward-driven experience.
- Pre-launch events and community engagement were pivotal, with over 118,000 pre-registrations and a major launch party in Kuala Lumpur.
YGG’s debut title, LOL Land, launched on May 23, 2025, drawing over 25,000 players during its opening weekend. The browser-based casual board game marks YGG’s expansion into game publishing, leveraging its extensive experience in connecting Web3 player communities with top Web3 games.
Built on the Abstract Chain, the platform known for hosting the popular Web3 IP Pudgy Penguins, LOL Land offers a reward-driven gaming experience. The game is designed to be accessible and engaging, allowing players to enjoy it anywhere, anytime. YGG co-founder Gabby Dizon expressed satisfaction with the game’s reception, highlighting the company’s commitment to delivering enjoyable experiences for the Web3 gaming community.
Integration of Web3 Communities
LOL Land features characters from both the YGG and Pudgy Penguins communities, including notable figures such as Aaron Teng, Rusk0f, KP, and Burnasso. The game’s character roster also includes YGG’s founding trio: Gabby Dizon, Beryl Li, and Owl of Moistness. Aaron Teng, CEO of Igloo Asia, emphasized the game’s success in capturing the essence of the Web3 community, noting the pivotal role of the Pudgy Penguins Asia community in the launch.
Players can collect points and unlock NFTs in LOL Land, qualifying for token rewards from a US$10 million rewards pool in YGG tokens. The game features four thematic boards: YGG City, Beach Day, Carnival, and Ice World Wonderland, with additional themes like Pirate Cove and Parkside Story in development.
Pre-Launch Events and Community Engagement
YGG officially announced LOL Land’s release at WolvesDAO’s Alpha Night during the Game Developers Conference (GDC) 2025 in San Francisco. The game gained significant attention at the OLA House event hosted by OLA Guild Games at Gamescom Brazil, where it was highlighted as a major attraction.
Pre-launch excitement led to over 118,000 players pre-registering for instant access. A launch party was held in Kuala Lumpur, Malaysia, co-hosted by YGG and Pudgy Penguins Malaysia, featuring a life-sized physical recreation of the board game. The event was attended by key figures from the Web3 community, including Gabby Dizon, Cheryl Law, and Aaron Teng.
For more details on the launch, visit the official announcement here.
Why This Matters: Impact, Industry Trends & Expert Insights
YGG’s LOL Land has successfully launched, attracting over 25,000 players in its opening weekend, marking a significant entry into the Web3 gaming space.
Recent Web3 gaming trends indicate that the sector is experiencing growth despite challenges such as a decline in user activity and funding. This aligns with YGG’s successful launch of LOL Land, which leverages Web3 technology to engage a large player base.
As per insights from industry analysts, the most promising Web3 gaming projects are those that embrace decentralization and true digital ownership. This supports YGG’s approach with LOL Land, which integrates these elements to provide players with control and monetization opportunities for their in-game assets.
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