KEY TAKEAWAYS
- Chiliz Group partners with TokenPost, marking a significant expansion in the Korean blockchain market.
- TokenPost joins a prestigious group of validators, including OKX and Animoca Brands, highlighting Korea’s growing influence in blockchain sports.
- Chiliz’s strategic initiatives in Korea include launching a Digital Assets Wallet and NFT-based ticketing, showcasing innovation in sports and entertainment.
- The partnership with TokenPost may lead to Chiliz’s expansion into Korea’s entertainment industry, potentially involving K-pop groups.
Seoul, 25 June, 2025—Chiliz Group, a prominent blockchain provider for the sports and entertainment industry, has announced that TokenPost, Korea’s leading blockchain media platform, will join as an official validator on Chiliz Chain. This strategic partnership signifies a major milestone in Chiliz’s expansion within the Korean market, fostering new opportunities for blockchain innovation across sports and entertainment.
TokenPost joins an elite group of validators that includes French state-owned energy company EDF Group, football club Paris Saint-Germain, Korea’s K League, global crypto exchange OKX, and gaming leader Animoca Brands. As the second Korean organization to become a validator after K League, TokenPost’s involvement highlights the increasing significance of the Korean market in the global blockchain sports ecosystem.
Chiliz’s Strategic Expansion in Korea
The partnership was officially announced during the IXO 2025 conference in Korea, where Alexandre Dreyfus, CEO of Chiliz, delivered a keynote address. Dreyfus emphasized Korea’s pivotal role in the company’s global strategy, noting that 30 percent of the Korean population interacts with cryptocurrency. This underscores Korea’s position as a blockchain powerhouse.
Chiliz has already established a strong presence in Korea through innovative partnerships. The company collaborated with NAVER Pay to launch Korea’s first Digital Assets Wallet on Chiliz Chain, which attracted 200,000 users during its test phase. Additionally, Chiliz introduced NFT-based ticketing at the 2025 NH Investment & Securities Ladies Championship, marking the first implementation of such technology at a major domestic sporting event.
Potential Expansion into Korea’s Entertainment Industry
Through its partnership with K League, Chiliz continues its innovative match ball auction program, allowing fans to purchase authenticated scoring balls using blockchain technology. Some of these balls have been sold for up to 3.5 million won.
The collaboration with TokenPost signals potential expansion beyond sports into Korea’s vibrant entertainment industry. This development opens doors for entertainment brands, including K-pop idol groups, to potentially join the Chiliz Chain ecosystem in the near future. The partnership was announced here.
Why This Matters: Impact, Industry Trends & Expert Insights
TokenPost’s inclusion as a validator on the Chiliz Chain marks a significant step in expanding blockchain innovation within Korea’s sports and entertainment sectors. This partnership underscores the growing importance of blockchain technology in these industries.
Recent industry reports indicate that blockchain trends in Korean sports and entertainment are heavily influenced by broader Web3 developments, with a focus on enhancing fan engagement and digital collectibles. This aligns with the news event as TokenPost’s role as a validator is expected to support these trends by leveraging blockchain for new opportunities in fan interaction and content distribution.
As per insights from a Chambers report, blockchain innovation is seen as a transformative force in the Korean entertainment industry, particularly in K-pop and digital content markets. This supports the potential expansion of Chiliz Chain into Korea’s entertainment industry, as the partnership with TokenPost could facilitate the integration of blockchain technologies in new business models and fan engagement strategies.
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