KEY TAKEAWAYS
- Tether invests €10 million in Be Water, acquiring a 30.4% stake to enhance media content production and distribution.
- The partnership aims to integrate blockchain technology and digital tools for global content distribution.
- Tether’s investment strategy reflects its commitment to innovation beyond financial technology, with significant profits and diverse investments.
- Be Water plans to expand its digital infrastructure and form strategic partnerships to drive international growth.
Tether, a leading entity in the digital asset ecosystem, has announced a strategic investment in Be Water, a media company specializing in audio, video, film, and live content production and distribution. Through a €10 million capital increase and equity acquisition, Tether will acquire a 30.4% stake in Be Water by the end of March 2025. This move highlights Tether’s commitment to supporting technological innovation beyond the financial technology sector.
Be Water, under the leadership of Executive Chairman Guido Maria Brera, aims to revolutionize media consumption through a technology-driven approach to content production and storytelling. Tether’s investment underscores its robust financial position, as evidenced by its 2024 profits exceeding $13 billion and U.S. Treasury holdings surpassing $113 billion. The company has diversified its portfolio with investments in various sectors, including a $775 million investment in the video platform Rumble and a $200 million investment in Blackrock Neurotech.
Expanding the Boundaries of Media and Technology
With this investment, Tether and Be Water will collaborate to enhance digital content distribution and integrate new technological solutions. The partnership aims to support the international expansion of Be Water’s brands by developing a holistic technology infrastructure that leverages blockchain and advanced digital tools. This will enable the global distribution of high-quality, independent content.
Paolo Ardoino, CEO of Tether, stated, “At Tether, we recognize the power of storytelling and the importance of independent media in shaping informed societies.” He emphasized that the investment aligns with Tether’s vision to support technology-driven innovation across industries. Guido Maria Brera, Executive Chairman of Be Water, expressed optimism about the collaboration, highlighting the opportunity to accelerate growth and expand reach both in Italy and globally.
A New Corporate Structure and Investment Strategy
Following Tether’s entry, Be Water’s ownership structure will be reshaped, with key shareholders now including Guido Maria Brera, Giancarlo Devasini, and Paolo Ardoino from Tether, among others. The Board of Directors will be restructured, with Guido Maria Brera as Chairman and Barbara Salabè as CEO.
Be Water is launching a significant investment plan focused on developing cutting-edge digital infrastructure for content distribution and production. This includes expanding its investigative journalism division and establishing new strategic partnerships with global talent in film, television, and documentary production. The plan aims to drive the international growth of Be Water’s brands, further solidifying its position in the media industry.
For more details, the announcement can be found here.
Why This Matters: Impact, Industry Trends & Expert Insights
Tether’s acquisition of a 30.4% stake in Be Water marks its strategic entry into the media sector, signaling a diversification beyond its traditional fintech focus.
Recent industry reports indicate significant growth in digital rights management (DRM) through blockchain technology, driven by secure content distribution and anti-piracy measures. This aligns with Tether’s investment in Be Water, which aims to leverage blockchain for media innovation and global content distribution.
A recent analysis from Axios highlights Tether’s strategic investments across various sectors, including media, as part of its broader diversification strategy. This supports Tether’s move to expand its influence beyond cryptocurrency, integrating into traditional industries like media and entertainment.
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