Tuesday, February 18, 2025

Team Liquid Launches MyBlue Fan Engagement Platform on Sui Blockchain

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KEY TAKEAWAYS

  • Team Liquid launches the MyBlue fan engagement platform on the Sui blockchain, enhancing fan interaction with customizable avatars.
  • Fans can personalize avatars with digital items earned through quests, ensuring true ownership via the Sui blockchain.
  • Sui’s zkLogin feature allows easy account creation using familiar credentials, simplifying blockchain interaction for fans.
  • MyBlue offers fans exclusive rewards, including memorabilia and special access, enhancing the esports experience.

Leading esports organization Team Liquid has launched its innovative MyBlue fan engagement platform on the Sui blockchain. This new platform aims to empower fans with unique experiences by providing them with a customizable soulbound avatar of Blue, Team Liquid’s mascot. Fans can personalize their avatars with digital items earned through completing quests, all stored on the Sui blockchain, ensuring true ownership of their fan journey.

Founded in 2000, Team Liquid competes in top esports titles such as League of Legends, Counter-Strike 2, Dota 2, VALORANT, and Mobile Legends: Bang Bang. The global nature of esports tournaments presents challenges in connecting fans worldwide. MyBlue, powered by Sui’s technology, addresses this by enabling fans to engage in quests, earn items, and participate in community activities.

Fans can unlock various items for their Blue avatars, including cosmetic and memorabilia items commemorating significant Team Liquid moments. For instance, users can obtain a legendary shield to celebrate Team Liquid’s recent victory in Dota 2’s The International. Beyond digital customization, these items can serve as tickets for giveaways, offering exclusive merchandise, signed jerseys, partner perks, and special access to players. Fans also earn points on MyBlue, redeemable for additional prizes.

Team Liquid chose Sui for its ability to provide a seamless user experience, particularly for fans new to blockchain and Web3. Sui’s zkLogin allows fans to create MyBlue accounts using familiar credentials like Google or Twitch. This feature, combined with sponsored transactions, ensures fans can earn avatars and items transparently and without needing an in-depth understanding of blockchain technology.

The launch of MyBlue on Sui marks a significant step in enhancing fan engagement for Team Liquid, offering a frictionless experience that focuses on quest completion, reward earning, and community collaboration. More details about the platform can be found here.


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Shree Narayan Jha
Shree Narayan Jha
Shree Narayan Jha is a tech professional with extensive experience in blockchain technology. As a writer for CoinsHolder.com, Shree simplifies complex blockchain concepts, providing readers with clear and insightful content on the latest trends and developments in the industry.

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