KEY TAKEAWAYS
- Sweet partners with Major League Soccer to launch MLS QUEST on the Sui blockchain, offering fans digital collectibles.
- Fans can trade, sell, and use medallions to complete quests and unlock rewards, enhancing engagement with MLS.
- The Sui blockchain ensures fast transactions and authenticates licensed content, leveraging advanced NFT technology.
- Sweet’s use of Sui highlights its potential for creating engaging digital experiences in sports.
Sweet, a company known for creating gamified digital collection experiences, has partnered with Major League Soccer (MLS) to launch MLS QUEST on the Sui blockchain. This new online experience allows fans to collect Key Play of the Game Medallions, which are digital assets featuring officially licensed broadcast footage from MLS and the MLS Players Association.
Fans participating in MLS QUEST can trade, sell, gift, and use their medallions to complete real match quests, level up, and unlock various rewards. The medallions can be found across Official MLS QUEST Pickup Zones, including channel partners, the Trade Lounge, and a marketplace. This initiative aims to enhance fan engagement by encouraging interaction with MLS’s extended online properties.
Sweet has a history of powering multi-year programs for global sports organizations, including the National Hockey League, NBA teams like the Cleveland Cavaliers, New York Knicks, and Milwaukee Bucks, F1 teams such as McLaren Racing and Red Bull Racing, and the Association of Tennis Professionals (ATP). The launch of MLS QUEST marks the latest major league to utilize Sweet’s broadscale user acquisition technology.
The decision to use Sui for MLS QUEST was driven by the blockchain’s ability to deliver superior performance, including fast transaction times and efficient collectible minting. By minting video-based sports memorabilia on Sui, MLS fans and collectors can ensure the authenticity of licensed content while benefiting from advanced NFT technology. Sweet will also leverage Sui’s Kiosk primitive to customize transfer rules for the collectibles, enhancing fan satisfaction and ownership.
Additionally, sponsored transactions will allow fans to acquire collectibles without needing an in-depth understanding of the underlying blockchain technology. Sweet’s adoption of Sui highlights the network’s potential for hosting engaging digital experiences and strengthening the connection between sports franchises and their fans.
The full announcement can be found here.
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