Wednesday, February 19, 2025

Suntory Group to Launch Tokenized Beer on Avalanche Blockchain

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KEY TAKEAWAYS

  • Suntory Group is launching a pilot project to sell tokenized Premium Malt’s beer on the Avalanche blockchain.
  • The project will offer limited edition bottles with NFC technology, providing NFTs as digital collectibles upon consumption.
  • Avalanche’s high-performance blockchain is chosen for its scalability and near-instant transaction finality.

Suntory Group, a leading global beverage company, is set to launch its first pilot project involving the sale of tokenized Premium Malt’s bottled beer on the Avalanche blockchain. Known for its renowned Yamazaki Whisky, Suntory will offer a limited release of these tokenized bottles to the Japanese market starting in mid-November 2024.

The initiative was announced at Thailand Blockchain Week by Suntory’s Chief Digital Innovation Officer, Rio “Popeye” Inaba, and Ava Labs’ Japan Head, Roi Hirata. The project will feature 715ml Premium Malt’s beer aged in Yamazaki Whisky barrels, incorporating near-field communication (NFC) technology on the bottle neck. When the cap is opened and the NFC tape is broken, customers will receive a Non-Fungible Token (NFT) as a certificate of consumption, providing a unique digital collectible for Premium Malt’s enthusiasts.

The use of the Avalanche blockchain for this project highlights its capabilities in supporting innovative applications. Avalanche is a high-performance blockchain platform designed to scale efficiently, utilizing a three-part Layer 1 architecture and the Avalanche Consensus Mechanism for near-instant transaction finality. This makes it an attractive choice for companies like Suntory looking to explore new digital avenues.

Further details about the project can be found in the official announcement here.


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Shree Narayan Jha
Shree Narayan Jha
Shree Narayan Jha is a tech professional with extensive experience in blockchain technology. As a writer for CoinsHolder.com, Shree simplifies complex blockchain concepts, providing readers with clear and insightful content on the latest trends and developments in the industry.

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