KEY TAKEAWAYS
- SK Planet partners with Animoca Brands to integrate Mocaverse Realm SDK and adopt MOCA Coin, enhancing blockchain-enabled user experiences.
- The collaboration aims to onboard 28 million KYC-verified members to Web3 by integrating Mocaverse’s Realm SDK into SK Planet’s digital ecosystem.
- SK Planet will use MOCA Coin as the utility currency for its internet services, marking its first cryptocurrency adoption.
- This partnership leverages Animoca Brands’ extensive ecosystem, offering priority Web3 access to 250 million monthly active users.
SK Planet’s OK Cashbag, South Korea’s largest loyalty program app, is collaborating with Animoca Brands to integrate the Mocaverse Realm SDK and adopt MOCA Coin. This partnership aims to enhance blockchain-enabled user experiences within SK Planet’s existing internet services.
The collaboration, announced here, will see SK Planet and Mocaverse working together to onboard SK Planet’s 28 million KYC-verified members to Web3. This will be achieved by integrating the full stack of Mocaverse’s Realm SDK into SK Planet’s digital ecosystem, which includes a global account, identity, and reputation layer. This integration will enable users to accumulate, own, and use their assets across multiple ecosystems and applications.
Expanding Web3 Access and Utility
In addition to leveraging the network effects across Animoca Brands’ ecosystem of over 540 portfolio companies and Moca Network’s 80+ partners, SK Planet will join as a Realm SDK partner. This partnership will allow cross-pollination of approximately 250 million monthly active users across platforms like One Football and MyAnimeList. Users will gain priority access to a variety of Web3 experiences, including gaming, IP-based products and services, sports, and music.
Furthermore, SK Planet plans to adopt MOCA Foundation’s MOCA Coin as the utility currency for its internet services. MOCA Coin will be the first cryptocurrency used within SK Planet’s internet services and will serve as a core user reward for consumer onboarding for popular services such as OK Cashbag and Syrup.
Strategic Insights from Key Stakeholders
Kenneth Shek, project lead for Mocaverse, expressed enthusiasm about the partnership, highlighting SK Planet’s significant presence in South Korea as a key factor in accelerating Mocaverse’s ecosystem. He noted the importance of South Korea as a consumer market for Web3, given its rich culture of intellectual property and content.
Kim Kyo-soo, Chief Business Officer of SK Planet, emphasized the partnership’s goal to expand customer experiences in the Korean market. He stated that SK Planet aims to establish itself as an effective channel for delivering innovative solutions that resonate with local consumers.
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