KEY TAKEAWAYS
- PSG and Chiliz have launched the CHZ Chain on PSG’s Concorde platform, enhancing fan engagement through digital collectibles.
- The initiative allows fans to earn real-world rewards linked to digital collectibles, such as signed jerseys and match tickets.
- PSG is the first club to activate the CHZ Chain, aiming to create innovative and accessible fan experiences.
- Concorde’s integration with the CHZ Chain offers a decentralized and transparent ecosystem for PSG’s global fanbase.
Paris Saint-Germain (PSG) and Chiliz have announced the launch of the CHZ Chain within Concorde, PSG’s digital platform for fan engagement. This marks a significant development in their partnership, allowing PSG to mint and distribute digital collectibles directly on a sports-focused blockchain. The initiative aims to enhance fan loyalty by tying digital collectibles to real-world rewards.
Concorde, PSG’s digital pass, connects the club’s global fanbase by offering collectible drops that provide unique perks and experiences. Fans can participate without needing a digital wallet or prior Web3 experience, requiring only a PSG account. The integration with the CHZ Chain ensures that these NFTs are part of a decentralized and transparent ecosystem.
Real-World Rewards for Digital Collectibles
The first major collectible drop on Concorde will celebrate PSG’s recent victory in France’s Ligue 1. Additional campaigns are planned for the summer, including a series of exclusive digital collectible airdrops in July. These collectibles will be linked to iconic rewards, such as signed jerseys, matchday posters, and tickets to future games, all secured on the blockchain.
PSG’s activation of the CHZ Chain on its platform makes it the first club to do so. Andrea Morando, Partnerships Director at Chiliz, emphasized the collaboration’s focus on innovation and fan engagement, stating that the partnership aims to create accessible ways for fans to connect with the club.
Expanding Fan Engagement at Parc des Princes
PSG and Chiliz are also developing a memory ticket collectible for visitors of the Parc des Princes Stadium Tour. The first collectible will be available on June 6, with visuals displayed on the stadium’s screens during tours. Each redeemed collectible enters the visitor into a monthly raffle for a signed PSG shirt.
With over 300,000 annual visitors to Parc des Princes and millions more engaging online, the launch of Concorde with CHZ Chain integration sets the stage for a more engaging digital fan experience. This initiative aims to provide a rewarding and interactive platform for PSG’s extensive fanbase.
For more information, visit the official announcement here.
Why This Matters: Impact, Industry Trends & Expert Insights
Paris Saint-Germain (PSG) and Chiliz have launched the CHZ Chain on Concorde, enhancing fan engagement through digital collectibles. This initiative aims to deepen fan loyalty by integrating blockchain technology into PSG’s digital platform.
Recent industry reports indicate that blockchain technology is increasingly being used in sports to enhance fan experiences through NFTs and fan tokens. This aligns with PSG’s strategy of using blockchain to offer secure and transparent digital collectibles, enhancing fan interaction.
According to industry experts, blockchain is transforming fan engagement by turning digital assets into active engagement tools, offering teams new ways to interact with fans. This supports PSG’s efforts to provide a more interactive and rewarding experience for its global fanbase through the CHZ Chain.
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