KEY TAKEAWAYS
- The Philadelphia 76ers and Crypto.com are launching ‘Spectrum Sprint,’ a Web3 mobile video game, marking the first NBA team to introduce a Web3 game series.
- ‘Spectrum Sprint’ features a pixelated side-scrolling adventure where players collect digital collectibles on the Crypto.com blockchain.
- The game offers exclusive prizes and experiences, with top players earning VIP seats and tours of the 76ers Training Complex.
- Interactive elements at games include on-court challenges and a pop-up arcade, enhancing fan engagement with the Web3 experience.
The Philadelphia 76ers, in collaboration with Crypto.com, are set to unveil ‘Spectrum Sprint,’ a Web3 mobile video game, on Sunday, December 22, 2024. This initiative marks the first time an NBA team has launched a series of Web3 games to celebrate a uniform. The game is part of a series centered around the 76ers’ 2024-25 Nike City Edition uniforms and the historic Philadelphia Spectrum, the team’s home from 1967 to 1996.
‘Spectrum Sprint’ is the main game in a three-game Web3 series. Players will engage in a pixelated side-scrolling adventure featuring iconic Philadelphia landmarks and Spectrum-era easter eggs. The gameplay involves navigating obstacles and collecting power-ups to unlock unique digital collectibles minted on the Crypto.com blockchain. Participants will race down Broad Street to reach The Spectrum, with top scores enhancing their digital collections and offering chances to win exclusive 76ers prizes.
Tommy Beebe, the 76ers’ VP and Creative Director, emphasized the team’s commitment to providing unique fan experiences and reaching new audiences. He stated, “We are fortunate to have a great relationship with our partner, Crypto.com, who shares this mission of using our distinct brands in creating these experiences, like becoming the first team to develop a Web3 mobile video game in the NBA.”
Unlocking Digital Collectibles and Exclusive Prizes
Within ‘Spectrum Sprint,’ players can enhance their experience by unlocking collectible badges, skins, and accessories in their Web3 locker. The game features four tiers: Rookie, Pro, All-Star, and Legend, each offering sweepstakes entries for unique prizes and experiences. Winners at higher tiers receive all prizes from the tiers below. An interactive leaderboard will showcase top players, with the top three leaders at key moments of the season earning exclusive experiences, such as VIP seats to a City Edition game and a tour of the Penn Medicine Philadelphia 76ers Training Complex.
To maintain player engagement, ‘Spectrum Sprint’ will introduce an additional level in February, allowing players to unlock more digital collectibles. Steven Kalifowitz, Chief Marketing Officer of Crypto.com, expressed enthusiasm for the partnership, highlighting the innovative spirit of the 76ers and their passionate fan base.
Bringing ‘Spectrum Sprint’ to Life at Games
During each ‘Spirit of 76 Night’ game at The Center this season, the 76ers and Crypto.com will bring ‘Spectrum Sprint’ to life with an on-court version of the game. The court will transform into a digital playground, where a fan will participate in a fast-paced challenge to collect coins. Additionally, a pop-up arcade will be available at select games, starting December 23, offering fans the chance to play ‘Spectrum Sprint,’ sign up for a Crypto.com account, and unlock exclusive experiences.
The 76ers and Crypto.com collaborated with Impossible Brief as the artist and developer of ‘Spectrum Sprint.’ The first mini-game, ‘Buckets on Broad,’ launched on November 17, with the final mini-game scheduled for release in March. Fans interested in the City Edition platform can visit the 76ers’ website for more information. The official announcement can be found here.
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