KEY TAKEAWAYS
- Over 100 merchants on the French Riviera now accept cryptocurrency payments via Binance Pay, enhancing consumer convenience.
- Binance’s partnership with French fintech company Lyzi facilitates the use of stablecoins and other cryptocurrencies for various services.
- Prestigious hotels, spas, and diverse businesses from Nice to Cannes are embracing crypto payments, reflecting a growing trend in digital currency adoption.
More than 100 merchants on the French Riviera are now accepting cryptocurrency payments through Binance Pay, a secure and seamless payment solution offered by Binance. This development is made possible through a partnership with French fintech company Lyzi, enabling consumers to use stablecoins and other cryptocurrencies for a variety of services and products.
The partnership allows consumers to wine, dine, and shop using cryptocurrency from Nice to Cannes and beyond. The list of participating merchants includes a diverse range of businesses, such as hotels, spas, restaurants, and more.
Hotels and Spas Embrace Crypto Payments
Several prestigious hotels and spas in Cannes have joined the initiative, allowing guests to pay with cryptocurrency. Notable establishments include the JW Marriott, Le Majestic, and the Mondrian, among others. These venues offer luxurious accommodations and services, now accessible through digital currency transactions.
Diverse Range of Participating Merchants
Beyond hospitality, the initiative extends to various sectors. Beach clubs, nightclubs, and restaurants such as La Guérite and Shellona are part of the program, offering patrons the option to settle bills using crypto. Additionally, sports facilities, jewelry stores, and transportation services have also embraced this payment method.
For instance, Palm Gym in Cannes and Chopard Monaco are among the businesses accepting crypto payments. This expansion reflects a growing trend of cryptocurrency adoption in everyday transactions.
The full list of participating merchants and further details about the initiative can be found here.
Why This Matters: Impact, Industry Trends & Expert Insights
More than 100 merchants on the French Riviera are now accepting cryptocurrency payments via Binance Pay, thanks to a partnership with French fintech company Lyzi. This initiative allows consumers to use stablecoins and other cryptocurrencies for various services and products, reflecting a growing trend of crypto adoption in everyday transactions.
A recent PYMNTS report highlights the increasing embrace of cryptocurrency payments by the retail industry. This development is evident as the French Riviera merchants join a broader movement towards integrating crypto payments into everyday commerce, driven by consumer demand for faster and more efficient transaction methods.
As per insights from Financial IT, the tourism sector is experiencing a significant trend towards crypto payment adoption, driven by traveler demand for seamless and borderless transactions. This reinforces the impact of the French Riviera initiative, as it aligns with the growing global preference for digital currency transactions in tourism and hospitality.
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