KEY TAKEAWAYS
- NFL ALL DAY introduces new game modes and autographed collectibles to enhance fan engagement for the 2025 season.
- In-stadium activations across four NFL teams have successfully onboarded over 40,000 new users to the platform.
- Flow blockchain supports NFL ALL DAY’s comprehensive fan engagement with seamless interactions and low transaction costs.
NFL ALL DAY, the official digital collectibles platform for the NFL, has announced significant updates for the 2025 season. Developed by Dapper Labs on the Flow blockchain, the platform has introduced free-to-play games, autographed rookie Moments, and in-stadium activations in collaboration with Ticketmaster. These enhancements aim to deepen fan engagement and expand the platform’s reach.
New Features and Fan Engagement
For the 2025 season, NFL ALL DAY launched three new game modes that transform passive collecting into active competition. The Playbook mode, which attracted nearly 15,000 unique users, allows collectors to build weekly rosters from their Moments and earn rewards based on real NFL player performances. The One and Done mode introduces a strategic twist, where each player can only be used once per season, encouraging strategic roster management. Additionally, the Pick’Em mode challenges users to predict NFL game outcomes, with Moments and rewards at stake.
The platform also debuted autographed collectibles, featuring verified digital signatures from top rookies. These premium 1-of-1 autographs have confirmed sales above $10,000, with some editions listed for up to $30,000. Featured rookies include Tetairoa McMillan, Jaxson Dart, and Tyler Shough, among others. These offerings validate the market for ultra-premium digital NFL memorabilia.
In-Stadium Activations and Collector Growth
NFL ALL DAY’s in-stadium activations spanned 35 games across four NFL teams: the Jacksonville Jaguars, Cincinnati Bengals, New England Patriots, and Houston Texans. Over 40,000 fans claimed exclusive collectibles during these events, linking the live game experience with digital collecting. This initiative has successfully onboarded tens of thousands of new users to the platform.
The platform boasts over 60,000 active collectors, with premium Moments selling for up to $10,000. Notably, active NFL players are also engaging with the platform. For instance, Josh Jacobs, an All-Pro running back for the Green Bay Packers, purchased a Saquon Barkley Moment for $990, highlighting the platform’s authenticity and appeal among players.
Historic Moments and Market Impact
One of the standout Moments from the 2025 season is the Eli Manning helmet catch from Super Bowl XLII, limited to just 10 editions. This iconic play, which helped the Giants defeat the undefeated Patriots, is now immortalized as a digital collectible. Such Moments demonstrate the intersection of NFL history, digital scarcity, and fan engagement.
NFL ALL DAY’s evolution showcases Flow’s capability to support comprehensive fan engagement platforms. With its seamless handling of complex interactions and near-zero transaction costs, Flow enables large-scale fan giveaways and interactive experiences. The platform’s success in 2025 underscores its role in shaping how NFL fans interact with football in a digital world.
For more details on NFL ALL DAY’s 2025 updates, visit the official announcement here.
Why This Matters: Impact, Industry Trends & Expert Insights
NFL ALL DAY has announced significant updates for the 2025 season, including new game modes, autographed collectibles, and in-stadium activations, aiming to enhance fan engagement and expand its reach.
According to a report, the platform is experiencing significant mainstream adoption in 2026, driven by strategic partnerships and the introduction of autographed digital collectibles. This aligns with the platform’s efforts to deepen fan engagement and offer authenticated digital assets that rival traditional sports memorabilia.
A Front Office Sports report highlights that the sports NFT market is shifting towards utility-based offerings and practical fan engagement tools. This supports NFL ALL DAY’s new features, which transform passive collecting into active competition and integrate digital experiences with live events.
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