KEY TAKEAWAYS
- Nexo expanded its presence in Latin America by acquiring Buenbit, establishing Buenos Aires as a regional hub.
- The company formed strategic partnerships with sports institutions, including the DP World Tour and Tennis Australia.
- Nexo enhanced its platform with new capabilities and AI-driven tools to improve client decision-making.
- Security remained a priority, with Nexo completing SOC audits and introducing an Anti-Scam Engine.
As 2025 concludes, Nexo has reflected on a year marked by strategic growth and expansion. This year represented the first full cycle since Nexo transitioned into a premier digital wealth platform, aiming to enhance the user experience. The company took deliberate steps to strengthen its foundation and set a clear path for future developments, reinforcing its position among the world’s leading digital asset lenders.
In 2025, Nexo made its first strategic acquisition by purchasing Buenbit, a leading Argentinian platform. This move expanded Nexo’s presence in Latin America and bolstered its regional capabilities. Buenos Aires is set to become a regional hub, driving the development of new capabilities and partnerships across Argentina, Peru, Mexico, and beyond. This acquisition marks the beginning of Nexo’s long-term commitment to one of the world’s most dynamic financial regions.
Nexo’s Global Partnerships in Sports
Nexo also formed significant partnerships with world-class sports institutions, reflecting its principles of efficiency, excellence, and precision. The company became the first digital assets partner of the DP World Tour, introducing the Nexo Championship, which awarded the first professional golf prize paid in digital assets, specifically NEXO tokens.
Additionally, Nexo entered a landmark multi-year partnership with Tennis Australia, marking the first time a digital asset company has partnered with a Grand Slam tournament. This partnership included events such as the Australian Open and the broader Summer of Tennis. Nexo also expanded its presence in Latin America through partnerships with premium tennis events in Acapulco and Los Cabos, further solidifying its role in the sports industry.
Advancements in Platform Capabilities
Throughout the year, Nexo advanced its platform to meet the evolving needs of its clients. The company expanded product capabilities across various sectors, including Enhanced Futures, multi-asset collateral trading, forex, commodities, and structured wealth tools. These enhancements provided greater flexibility across strategies.
Nexo also introduced intelligence-driven experiences, such as the Nexo AI Assistant, real-time market analytics, and AI-powered news summaries, all aimed at improving decision-making clarity and confidence. For corporate and private clients, Nexo delivered refined solutions, including corporate onboarding, OTC Swaps for large-volume execution, and tailored financing options.
Commitment to Security and Client Recognition
Security remained a core priority for Nexo in 2025. The company introduced a multi-layer Anti-Scam Engine powered by real-time intelligence and completed its third consecutive SOC 2 and SOC 3 audits. These measures reaffirmed Nexo’s industry-leading standards and proactive approach to client protection.
Nexo’s service and client experience were recognized with awards for Best PayTech for Digital CX, Best Wealth Client Loyalty Program, and Best Cryptocurrency Wallet. These distinctions reflect the standards Nexo aims to uphold as the platform continues to evolve.
Looking ahead, Nexo remains committed to expanding its experience and advancing with a long-term vision. More details on Nexo’s year can be found here.
Why This Matters: Impact, Industry Trends & Expert Insights
Nexo’s strategic growth in 2025, marked by its acquisition of Buenbit and partnerships in sports, underscores its commitment to expanding its digital wealth platform and enhancing global presence.
A recent InvestSuite report highlights the trend of AI-driven hyper-personalization and self-directed digital investing in wealth management platforms. This aligns with Nexo’s introduction of intelligence-driven experiences like the Nexo AI Assistant, aimed at improving user decision-making.
A report by AInvest highlights the increasing integration of digital assets into sports sponsorships, with Nexo’s partnerships in tennis and golf emphasizing blockchain-based fan engagement. This supports Nexo’s role in pioneering digital asset applications in sports and enhancing its brand visibility globally.
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