KEY TAKEAWAYS
- Nexo partners with the Audi Revolut F1 Team as the official digital asset partner, starting in the 2026 F1 season.
- The partnership emphasizes on-demand liquidity, precision execution, security, and sustainable participation.
- Nexo aims to enhance digital asset utility for Formula 1’s global fanbase through innovative financial solutions.
Nexo has announced a strategic partnership with the Audi Revolut F1 Team, marking its entry into Formula 1 as the official digital asset partner. This collaboration, set to commence with the 2026 F1 season, aligns two industries known for precision, speed, and technical evolution. The partnership was detailed here.
The four-year agreement between Audi and Nexo is built on shared values and a common strategy of providing elite tools to a global audience. As digital assets gain traction for their portability and liquidity, the financial landscape is rapidly evolving. Simultaneously, Formula 1 continues to expand its influence, reaching an audience of 827 million fans worldwide.
Strategic Pillars: Engineering Digital Wealth
As the Official Digital Asset Partner, Nexo aims to bring significant digital asset utility to Formula 1’s global fanbase and its premium clientele. The partnership focuses on four core capabilities:
On-demand liquidity: Nexo will showcase its digital asset-backed borrowing solutions, reflecting the speed and agility required in Formula 1.
Precision execution: The partnership will leverage Nexo’s advanced exchange and trading infrastructure, emphasizing the importance of data-driven decisions in both financial markets and racing.
Security by design: Both partners share a commitment to safety, aligning Audi’s engineering standards with Nexo’s institutional-grade custody and protection protocols.
Sustainable participation: Nexo plans to engage the global audience through yield and reward programs, mirroring the long-term technical development of a Formula 1 team.
Next Generation, Grounded in Legacy
This partnership coincides with a pivotal moment for both the Audi Revolut F1 Team and the sport. The 2026 season will see the launch of Audi’s F1 project and a technical reset in Formula 1, focusing on new power units and efficiency-driven innovation.
The team’s driver lineup for 2026 reflects the partnership’s values, combining the young talent of Gabriel Bortoleto with the experience of Nico Hülkenberg, who has participated in over 250 Grand Prix races.
Throughout the partnership, Nexo will offer premium experiences and digital-first engagement opportunities. Fans can expect exclusive access to the F1 paddock, co-created educational content on digital finance, and immersive brand experiences at Grand Prix locations worldwide.
Why This Matters: Impact, Industry Trends & Expert Insights
Nexo has partnered with the Audi Revolut F1 Team as the official digital asset partner, marking a significant entry into Formula 1 for the digital asset company. This partnership is set to begin with the 2026 F1 season.
A recent Fintech News report highlights the substantial growth in crypto sponsorships within Formula 1, noting a record US$273.6 million across 21 partners in 2025. This aligns with Nexo’s strategic partnership with Audi, indicating the increasing integration of digital assets into major sports events.
As per insights from CoinShares CEO Jean-Marie Mognetti, digital assets are moving from disruption to integration within traditional sectors, including sports. This supports Nexo’s initiative to leverage its digital asset capabilities in the Formula 1 arena, providing a new dimension of engagement and utility for the sport’s global fanbase.
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