KEY TAKEAWAYS
- Moca Network, by Animoca Brands, launched AIR Shop, a blockchain-based loyalty platform in collaboration with Spree Finance and SK Planet.
- The platform offers verifiable and interoperable rewards, accessible for free with options for higher membership tiers.
- SK Planet integrates Moca Network’s identity infrastructure, benefiting 29 million users with secure, interoperable identity services.
- AIR Shop uses a stablecoin-backed system for rewards, enhancing user engagement and preventing reward abuse.
Moca Network, a project by Animoca Brands, has announced the launch of AIR Shop, a verifiable loyalty platform developed in collaboration with Spree Finance and SK Planet. This platform aims to revolutionize loyalty programs by integrating blockchain technology to ensure verifiable and interoperable rewards. The announcement was made on October 21, 2025, and further details can be found here.
AIR Shop is accessible to all users for free, offering a Basic Tier membership. Higher membership tiers and rewards can be unlocked through credentials from Moca Network and SK Planet. The platform provides users with access to a wide range of global offers, including flights, hotels, and premium retail experiences. Users can earn rewards worth up to 31% of their spend, depending on their membership tier, and redeem points transparently on-chain.
SK Planet’s Strategic Integration
SK Planet, a prominent South Korean information and communications technology company, has integrated Moca Network’s decentralized identity infrastructure into its ecosystem. This integration allows SK Planet’s 29 million users and 95,000 merchants to benefit from verifiable and interoperable identity services powered by zero-knowledge proof technology. This ensures user data sovereignty and interoperability across platforms.
Kyosu Kim, Chief Business Officer of SK Planet, emphasized the company’s commitment to consumer loyalty innovation, stating that the partnership with Moca Network allows them to extend their ecosystem into Web3 while providing greater value to their users.
Innovative Loyalty and Identity Solutions
AIR Shop utilizes AIR SP, a stablecoin-backed loyalty point system, to reward users. Tier upgrades are available to users with verified credentials tied to OK Cashbag’s OCB loyalty points, MOCA Coin, and Mocaverse NFT staking status. Kenneth Shek, Project Lead of Moca Network, highlighted the platform’s ability to reward users with precision while preventing reward abuse, positioning SK Planet at the forefront of loyalty and decentralized identifier innovation.
To celebrate its launch, AIR Shop is hosting exclusive sweepstakes campaigns, offering prizes such as luxury vacations, racing experiences, and concert tickets. Eligible participants can enter using AIR SP, with terms and conditions applying.
Why This Matters: Impact, Industry Trends & Expert Insights
Moca Network has launched AIR Shop, a blockchain-based loyalty platform, aiming to enhance loyalty programs through verifiable and interoperable rewards.
In 2025, blockchain loyalty programs are gaining traction due to their enhanced security, transparency, and interoperability. This aligns with Moca Network’s initiative to integrate blockchain technology into loyalty programs, offering new forms of customer engagement. Open Loyalty
Experts highlight that blockchain offers a secure and transparent system, reducing fraud and increasing trust between businesses and customers. This supports the significance of AIR Shop’s blockchain-based loyalty solutions, enhancing user trust and program efficiency. Growave
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