KEY TAKEAWAYS
- LINE Messenger’s Kaia-based Mini Dapp service has attracted over 35 million users and generated 2 billion KRW in in-app purchases within its first month.
- The Kaia blockchain has seen rapid growth, with 3 million new digital wallets created on LINE Messenger, contributing to a 1,168% increase in the ecosystem.
- Kaia has become the third-largest EVM blockchain globally, with a 124% increase in on-chain transactions and a 252% rise in active users.
- The partnership between Kaia and LINE NEXT is driving the integration of Web2 and Web3, offering a hybrid payment model and plans for a dollar-based stablecoin.
LINE Messenger’s Kaia-based Mini Dapp service has marked its first month since launch, achieving significant milestones. Over this period, the Kaia Foundation and LINE NEXT have attracted more than 35 million cumulative users. The service has also generated approximately 2 billion KRW (2 million USD) in in-app purchases across major Asian markets such as South Korea, Japan, Taiwan, and Thailand. The average revenue per paying user (ARPPU) reached 55,000 KRW (39 USD), with a paying user ratio (PUR) of 13%.
Initially launched with 32 Dapps on January 22, the Mini Dapp service continues to expand within the LINE Messenger’s Dapp Portal. Users can conveniently access Web3 services without downloads via the LINE mobile messenger app and the Dapp Portal web interface. The data is based on the Gross Merchandise Volume (GMV).
Kaia Blockchain’s Rapid Growth
The Kaia blockchain has also experienced substantial growth. Within the Dapp Portal on LINE Messenger alone, 3 million new digital wallets have been created. This has contributed to the creation of over 7.37 million new wallets in the Kaia ecosystem, marking an increase of approximately 1,168%.
The expansion of digital wallet usage within LINE Messenger has further activated the Kaia ecosystem. According to global Web3 data science firm Flipside, Kaia has become the third-largest Ethereum Virtual Machine (EVM) blockchain globally, based on active wallet addresses. Additionally, Kaia’s on-chain monthly transactions increased by 124% to 27.38 million, while active users rose by 252% to 8.1 million.
Strategic Collaboration and Future Plans
The collaboration between Kaia and LINE NEXT aims to provide convenient Web3 services to Asian consumers through LINE Messenger. This strategy has led to the successful growth of both the Mini Dapp service and Kaia. Research by global market analysis firms Appsflyer and IMARC Group indicates that Asian consumers make 40% more in-app purchases compared to other regions, leading the global in-app purchase market.
Kaia and LINE NEXT’s partnership is accelerating the technological convergence of Web2 and Web3. The Dapp Portal supports both Kaia-based cryptocurrencies and fiat currencies as payment methods, creating a hybrid payment model that combines the benefits of Free to Play (F2P) and in-app purchase (IAP) models with the liquidity of digital assets. This approach is expected to enable Web3 projects to achieve sustainable revenue structures, reducing reliance on token generation events (TGE), transaction fees, and token prices.
Furthermore, the foundation plans to enhance the hybrid payment infrastructure with a dollar-based stablecoin issued directly on the Kaia blockchain. This will simplify the settlement process for builders on the Web3 platform and provide efficient blockchain-based digital payment solutions within LINE Messenger, a leading mobile app in Asia.
As the Mini Dapp service demonstrates remarkable performance in LINE Messenger’s key user countries, the true popularization of Web3 is becoming more visible. Based on a month of data showcasing the expansion and profitability of the blockchain ecosystem, the foundation plans to continue collaborating with top developers and partners worldwide to offer the best Web3 services to Asian users.
For more information, visit the original announcement here.
Why This Matters: Impact, Industry Trends & Expert Insights
LINE Messenger’s Kaia-based Mini Dapp service has attracted 35 million users in its first month, generating significant revenue and expanding the Kaia blockchain ecosystem.
According to a Coingeek report, Web3 adoption in Asia is a major trend, with the region leading in digital currency use. This trend is evident in the rapid user growth and adoption of Kaia’s Mini Dapp service on LINE Messenger, highlighting Asia’s role in driving Web3 technology.
As per insights from a BlockchainGamer.biz article, LINE Messenger’s Mini Dapp service simplifies the Web3 user experience by integrating blockchain technology directly into a popular messaging platform. This supports the expansion and popularity of Web3 services in Asia, reinforcing the significance of this development.
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