Kraken’s Parent Company Payward Acquires Token Management Platform Magna

Payward, the unified financial infrastructure platform behind Kraken, has announced the acquisition of Magna, a leading token management platform. The terms of the transaction have not been disclosed. This acquisition signifies Payward’s strategic expansion beyond trading infrastructure into a comprehensive product suite that supports early-stage fundraising, growth, distribution, and long-term lifecycle management.

Magna has established itself as a core infrastructure component for teams managing billions of dollars in active token ecosystems. It supports both onchain and offchain operations across multiple blockchain networks. The platform is expected to serve as an operational layer within Payward’s broader vision, offering established tools for onchain and offchain vesting, white-label token claims, custody and escrow workflows, and specialized staking functionality.

Magna’s Role in Kraken’s Vision

Magna will continue to operate as a standalone platform while focusing on onboarding, security hardening, and foundational integrations. Arjun Sethi, Co-CEO of Payward and Kraken, emphasized the importance of building reliable lifecycle infrastructure to prevent market consolidation around distribution and access control. He stated, “With Magna, we are investing in open, chain-aware infrastructure that engages builders earlier and connects fundraising, distribution, and liquidity into a single operating layer.”

Calvin Leyon, Kraken’s Head of Onchain, highlighted the acquisition as a step towards extending Kraken’s trusted market infrastructure beyond trading. He noted that as digital assets evolve into a foundational layer of the internet economy, the opportunity lies in supporting the full lifecycle of tokens and networks.

Magna’s Continued Operations and Future Plans

Bruno Faviero, CEO of Magna, expressed that the platform was designed to make token operations safer, simpler, and more compliant at scale. Magna has grown into the largest token vesting platform, serving over 160 clients with a peak Total Value Locked of $60 billion in 2025. Faviero noted that joining Kraken provides the resources to support clients with institutional-grade infrastructure, deeper liquidity, and global distribution.

Magna will remain available to customers and continue supporting existing integrations and workflows. Future phases will align Magna’s products with Payward’s broader roadmap to support token fundraising, issuance workflows, and distribution on a global scale, while maintaining flexibility for teams operating across multiple chains and custody setups.

For more details, the announcement can be found here.

Why This Matters: Impact, Industry Trends & Expert Insights

Payward, the parent company of Kraken, has acquired Magna, a leading token management platform, signaling its strategic expansion into comprehensive lifecycle management for digital assets.

Recent industry reports indicate that current trends in token management platforms emphasize automation, AI-driven analytics, and enhanced security, driven by surging tokenization adoption in finance and crypto. This aligns with Payward’s acquisition of Magna, which will enhance its infrastructure for token management and lifecycle operations.

According to Anaptyss, the latest developments in blockchain lifecycle management emphasize enhanced governance and compliance. This supports Payward’s strategy to integrate Magna’s capabilities, providing robust lifecycle management and compliance for digital assets.

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