KEY TAKEAWAYS
- Kima Network partners with Sponstar to revolutionize the sponsorship landscape through fractional sponsorships.
- Sponstar’s platform allows sponsors to invest in fractional shares and resell them, creating dynamic investment opportunities.
- Kima plans to integrate its payment infrastructure into Sponstar, enabling USDC transactions across blockchains.
- The partnership aims to enhance user experience with direct $STAR purchases using USDC or USDT.
Kima Network has announced a strategic partnership with Sponstar, a marketplace specializing in fractional sponsorships. This collaboration aims to redefine how brands, events, and users connect and engage in the sponsorship landscape.
Sponstar offers sponsors and investors access to fractional shares of large sponsorship pools, tailored for various marketing campaigns. This model allows sponsors to resell their slots at appreciated prices, creating a dynamic investment opportunity. Additionally, the platform enhances events by offering customizable sponsorships, enabling organizers to elevate experiences and attract greater participation.
For brands, Sponstar provides tools to stand out in competitive markets through diversified opportunities and real-time data insights. Users can engage with the platform via the StarWallet app, participating in missions to earn points that can be exchanged for Starcoins or exclusive rewards. This fosters a direct connection with brands and events.
The partnership includes strategic co-marketing initiatives to enhance visibility and mutual growth. Looking ahead, Kima plans to integrate its cross-ecosystem payment infrastructure into Sponstar, allowing transactions in USDC from any blockchain. This integration will enable seamless payments and broaden Sponstar’s audience and liquidity.
Users will soon have the option to purchase $STAR directly with USDC or USDT through Sponstar’s platform. This feature, powered by Kima’s API, aims to streamline and enhance the user experience.
Kima Network is a decentralized settlement protocol designed to address fragmentation in the crypto and financial sectors. By introducing Smart Transactions and an SDK for Web3 and Web 2.0 apps, Kima facilitates interchain and hybrid transactions, supporting multi-ecosystem payments and emphasizing security and accessibility.
The partnership details were announced here.
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