KEY TAKEAWAYS
- Juventus fans selected Blur’s ‘Song 2’ as the new goal celebration anthem using $JUV Fan Tokens on Socios.com.
- The club’s use of blockchain technology for fan engagement has gained significant attention, allowing fans to vote and earn rewards.
- Juventus plans to continue engaging fans with future polls using blockchain and $JUV Fan Tokens.
MALTA, 7th January 2020: Juventus fans at the Allianz Stadium, along with millions worldwide, celebrated the team’s 4–0 victory over Cagliari with Blur’s ‘Song 2’ as the new goal celebration anthem. This song was chosen by fans using $JUV Fan Tokens on Socios.com, a blockchain-based voting and rewards app for sports and entertainment.
Juventus, the reigning Serie A Champions, became the first major sports team to be tokenized in December 2019 with the launch of the world’s first Fan Token Offering (FTO™). The club invited fans to vote on a new goal celebration song to replace ‘Chelsea Dagger,’ which had been used for eight years. Thousands of supporters used $JUV Fan Tokens to vote among four song choices, with ‘Song 2’ by Blur receiving 33.65% of the votes.
The new song choice was revealed shortly before kick-off, with clips of each entry played in the stadium. Fans had to wait until Cristiano Ronaldo scored in the 49th minute to hear the new anthem. Ronaldo scored a penalty soon after, followed by Gonzalo Higuaín’s goal in the 81st minute, and Ronaldo completed the scoring a minute later, giving fans multiple opportunities to celebrate with the new song.
Blockchain and Fan Engagement
Juventus’s use of blockchain technology through Socios.com and $JUV Fan Tokens has gained significant attention. The club shared the new song choice on social media, reaching millions of followers. Fans can purchase $JUV Fan Tokens on Socios.com to participate in future polls and earn rewards, with each token costing approximately €2, subject to exchange rate fluctuations.
Alexandre Dreyfus, CEO and Founder of Chiliz and Socios.com, commented on the event, highlighting the positive response from fans and the role of blockchain in fan engagement. He noted that the goal celebration song unifies fans globally and emphasized the historical significance of using blockchain and crypto assets for fan voting.
Juventus plans to announce future poll topics soon, continuing to engage fans through blockchain technology and $JUV Fan Tokens.
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