Wednesday, February 19, 2025

Jellybean Revolutionizes Gaming and Loyalty with NFC and Blockchain Integration

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Jellybean is making waves in the gaming and Web3 sectors by integrating near-field communication (NFC) technology. This innovation transforms everyday play into interactive, blockchain-powered experiences, enhancing user engagement and loyalty. By leveraging Aptos’ scalable and low-cost infrastructure, Jellybean exemplifies how on-chain interactions can create deeper connections and longer retention, seamlessly blending the physical and digital worlds.

Under the Hood: Jellybean’s Innovative Approach

Jellybean utilizes Aptos to offer a secure, scalable platform that bridges physical toys with the digital realm. This eliminates the need for app downloads and avoids app store fees. Users engage through NFC chips to unlock on-chain rewards and receive real-time web app push notifications, enhancing interaction and driving transactions.

This blockchain-based web app empowers brands to maintain full control over the customer journey while benefiting from low-cost, high-volume interactions. As Jellybean’s co-founder and CEO, Bart Lipski, notes, “The future belongs to those who see the possibilities before they become obvious,” emphasizing the potential of Web3 gaming and loyalty systems to onboard the next wave of internet users.

Unlocking Digital Rewards in Real Life

At the recent Aptos Experience event, Jellybean hosted an NFC-enabled toy giveaway, distributing 175 toys. By scanning the embedded NFC chips, users accessed a digital platform that merged real-world play with on-chain interactions for an interactive experience. The activation significantly outpaced industry standards, achieving a 50% engagement rate and 44% retention on Day 5, with near 100% participation on Day 1.

This success highlights the potential of combining physical toys with digital rewards via Aptos to sustain meaningful, long-term engagement from customers. The project has announced here in the blog post.

Why Jellybean Chose Aptos

The success of Jellybean underscores the benefits of building on Aptos, which offers scalability and efficiency to support high-frequency interactions ideal for Jellybean’s gaming and rewards systems. With low gas fees and fast finality, Aptos ensures smooth user experiences and cost-effective scaling.

Jellybean’s ability to engage users daily through on-chain activities demonstrates the future of interactive digital experiences powered by Aptos. This approach showcases how music, pop culture, and collectibles can drive high retention and engagement, underscoring the potential for widespread Web3 adoption in consumer markets.


Disclaimer: The views expressed in this article are those of the authors and do not necessarily reflect the official policy of CoinsHolder. Content, including that generated with the help of AI, is for informational purposes only and is not intended as legal, financial, or professional advice. Readers should do their research before taking any actions related to the company and carry full responsibility for their decisions.
Neel Kapoor
Neel Kapoor
Neel Kapoor is a dedicated cryptocurrency enthusiast and blockchain expert at Coinsholder.com. With over a decade of experience, Neel offers insightful analysis and commentary on the latest trends and innovations in the crypto space. His clear and concise writing makes complex topics accessible to all readers.

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