IOTA Foundation Strengthens Global Communications with Key Appointments

The IOTA Foundation has announced significant appointments to bolster its global communications strategy. Karen O’Brien has been named Chief Marketing Officer, while Manuel Vigilius joins as Executive Communications Advisor and interim Head of Communications for TWIN. These appointments are part of IOTA’s efforts to enhance its marketing and communication capabilities as it expands its role in global trade by building a trusted digital infrastructure.

The IOTA Foundation is entering a new phase of growth, having completed successful pilot projects in Europe and Africa. These projects demonstrate how IOTA technology can digitize trade, supply chains, and real-world assets, particularly through TWIN (Trade Worldwide Information Network). The Foundation is now scaling its collaborations with governments, industries, and international organizations.

Expanding IOTA’s International Footprint

To support this expansion, the IOTA Foundation is strengthening its ability to communicate effectively with global stakeholders. The appointments of Karen O’Brien and Manuel Vigilius are strategic moves to engage with partners, policymakers, and communities worldwide. Their experience is expected to bring the strategic clarity and professionalism needed for large-scale digital infrastructure projects.

Karen O’Brien brings extensive expertise in global marketing, brand leadership, and digital strategy. Her previous roles at companies like Ava Labs, Oracle, and Microsoft have equipped her to shape IOTA’s international narrative and outreach. O’Brien expressed her enthusiasm for joining the team, highlighting the opportunity to elevate IOTA’s storytelling and showcase its real-world impact.

Manuel Vigilius, with a background in corporate communications and public affairs, has held senior roles at Maersk and DSV. His experience in shaping communications in regulated and trade-intensive sectors will be crucial for supporting TWIN and the IOTA Foundation’s expanding partnerships.

Building Trust Through Communication

Dominik Schiener, Co-Founder and Chairman of the IOTA Foundation, emphasized the importance of clear communication and a shared vision as IOTA and TWIN scale across continents. He noted that the expertise of O’Brien and Vigilius will be key in telling IOTA’s story and demonstrating how its technology is driving change in trade and supply chains.

For more information on IOTA’s global initiatives and collaborations, the full announcement can be read here.

Why This Matters: Impact, Industry Trends & Expert Insights

The IOTA Foundation’s recent appointments aim to enhance its global communications strategy, which is crucial as it scales its digital infrastructure projects across international markets.

A recent MEXC report highlights IOTA’s strategic upgrades, such as the IOTA Rebased protocol and integration with the Ethereum Virtual Machine, which are driving its adoption in global digital trade. This aligns with IOTA’s efforts to expand its communication capabilities to support its growing international presence.

According to insights from Identity Week, IOTA’s partnerships, like the one with GLEIF, enhance trust and interoperability in global trade. This supports the impact of the recent appointments by ensuring that IOTA’s communication strategy effectively highlights these advancements to stakeholders worldwide.

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