GAMEE Launches Tokenized Advertising Network to Transform Digital Advertising

GAMEE, a subsidiary of Animoca Brands, has announced the launch of the GAMEE AdNetwork, a tokenized advertising network powered by the GAMEE Token (GMEE). This initiative marks a significant evolution from the original play-and-earn model to a network token that supports an advertising ecosystem. The launch aims to create a more equitable environment for GAMEE users by leveraging the platform’s extensive reach of over 100 million registered users and 2 billion monthly impressions.

The GAMEE AdNetwork allows users to participate in the advertising network and earn rewards for engaging with adverts. Users can complete tasks or view adverts to receive in-game rewards and other benefits. In 2025, the platform plans to expand with improved tools and automation to welcome new partners and audiences, paving the way for tokenized ad space and a permissionless on-chain marketplace.

Core Principles of GAMEE AdNetwork

The GAMEE AdNetwork is built on four core principles that distinguish it from traditional advertising platforms:

1. Community-owned ad space: Advertisers can tokenize advertising space as NFTs, allowing GMEE token holders to have ownership and participation in the ecosystem.

2. Quality and reputation layer: A user reputation system rewards engaged users and enhances campaign performance through on-chain activity tracking, enabling precise user segmentation for advertisers.

3. Performance-based model: Advertisers pay only for completed user actions, ensuring meaningful outcomes for their campaigns.

4. Engagement-first experience: Users are rewarded for ad interactions, transforming advertising into an experience that users actively seek.

Martin Zakovec, CEO of GAMEE, stated, “Digital advertising has always monetized user attention without offering value back to the GAMEE community. We’re changing this by introducing one of the first tokenized ad networks, allowing users to have a real stake in GAMEE AdNetwork in return for helping to grow the network.”

Strategic Partnerships and Future Plans

The network’s testing phase has shown positive results, delivering 300,000 new users to Bitget over three days and activating 280,000 new Moca IDs over eight days. The GMEE token now serves multiple functions, including purchasing ad space, trading tokenized ad space NFTs, and conducting transactions in the GAMEE AdNetwork marketplace.

GAMEE has formed strategic partnerships with tech providers such as DAT, TONAI, and AdsGram to ensure rapid scalability. The network will feature premium advertising inventory from established Web3 platforms, including Pixels, Gomble, PlayEmber, Gala Games, Notcoin, Blum, CoinGecko, and CoinMarketCap.

Bozena Rezab, co-founder and chairman of GAMEE, highlighted the network’s unique position, stating, “While most ad networks struggle to attract advertisers without a robust user base, we’re seeding the GAMEE AdNetwork with an established audience of over 100 million registered users, which creates immediate value for advertisers while building toward our vision of a fully decentralized advertising ecosystem.”

For more information, visit the GAMEE website here.

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