KEY TAKEAWAYS
- Crypto.com will be the title sponsor of the Crypto.com Showdown, a major golf event featuring top players from the PGA Tour and LIV Golf.
- The tournament will be the first to offer a prize purse in CRO cryptocurrency, highlighting Crypto.com’s commitment to promoting cryptocurrency adoption.
- This partnership marks a significant step for Crypto.com in the sports sector, building on its history of high-profile sponsorships.
- The event aims to innovate and unify the sport of golf, setting a potential model for future sports events.
New York, November 26, 2024 – EverWonder Studio and BZ Entertainment have announced that Crypto.com will be the title sponsor of the upcoming Crypto.com Showdown. This event will see PGA Tour stars Rory McIlroy and Scottie Scheffler compete against Bryson DeChambeau and Brooks Koepka from LIV Golf in Las Vegas on December 17, 2024.
This tournament is notable for being the first major golf event where the prize purse will be paid in CRO cryptocurrency. Crypto.com CEO Kris Marzalek stated, “Crypto.com’s mission is to accelerate the world’s transition to cryptocurrency and today’s announcement is our latest effort by introducing the world’s first major golf tournament with a purse in CRO cryptocurrency.” Marzalek emphasized the company’s confidence in the U.S. crypto market and the role of sports in engaging fans with the platform.
The Crypto.com Showdown is a creation of BZ Entertainment, led by producer Bryan Zuriff, and EverWonder Studio, headed by Ian Orefice. Zuriff and Orefice highlighted the event’s innovative spirit, stating, “The spirit of the Showdown has always been to unify and innovate the game by bringing together the best to deliver true stakes for the players and excitement for fans around the world.” They view the partnership with Crypto.com as a transformative moment for golf and a potential model for future sports events.
Steven Kalifowitz, Chief Marketing Officer at Crypto.com, noted the company’s history of pioneering sponsorships, including naming rights for the Crypto.com Arena and global partnerships with Formula 1, UFC, and the FIFA World Cup. He remarked, “Now, we will be the first to host a major golf tournament with the world’s top-ranked players from LIV and the PGA Tour teeing off for a world’s first purse in CRO cryptocurrency.”
Golfer Bryson DeChambeau expressed enthusiasm for the event, stating, “The Showdown has been about innovation from the beginning and our commitment to delivering the best entertainment possible for the fans by uniting our sport.” He acknowledged Crypto.com’s role in providing a groundbreaking cryptocurrency-based prize purse.
This announcement marks another significant partnership for Crypto.com in the sports and entertainment sector. The company has established itself as a leading global brand with over 100 million users, partnering with iconic events and venues worldwide. The full announcement can be found here.
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