KEY TAKEAWAYS
- Crypto.com reported a 12.4% increase in global cryptocurrency owners in 2025, reaching 741 million.
- The U.S. established a Strategic Bitcoin Reserve, enhancing Bitcoin’s status as a strategic asset.
- Crypto.com secured key regulatory licenses and launched new products, including stock trading and a credit card program.
- Ethereum adoption surged by 22.6%, with owners rising to 175 million in 2025.
February 16, 2026 – Crypto.com has released its annual Crypto Market Sizing Report, indicating a 12.4% increase in global cryptocurrency owners in 2025. The number of owners rose from 659 million in 2024 to 741 million in 2025.
The year was marked by significant developments in the digital assets industry. The United States led efforts to position Bitcoin (BTC) as a strategic asset by establishing a Strategic Bitcoin Reserve and a Digital Asset Stockpile. Additionally, the growth of public companies’ digital asset treasuries (DAT) and the development of real-world asset (RWA) tokenization contributed to the sector’s expansion in the latter half of 2025.
Bitcoin owners increased by 8.3%, from 337 million in 2024 to 365 million in 2025, representing 49.3% of global owners. Ethereum (ETH) saw a notable adoption growth, with owners increasing by 22.6%, from 142 million in 2024 to 175 million in 2025, accounting for 23.6% of global owners.
Regulatory Milestones and Product Launches
Crypto.com experienced a milestone year in 2025, securing several regulatory licenses. These included the Markets in Crypto Assets (MiCA) license and the Markets in Financial Instruments Directive (MiFID) license in Europe. The company also became the first major crypto platform to obtain a full stack of U.S. Commodity Futures Trading Commission (CFTC) derivatives licenses.
The year also saw significant updates and product launches from Crypto.com. These included the introduction of stock and ETF trading, the first Crypto.com credit card program, and a new high-yield cash feature through the Cash Earn program. The revamped Level Up program offered users enhanced benefits, while the prediction markets platform expanded through strategic partnerships.
Crypto.com also entered into a definitive agreement with Yorkville Acquisition Corp. and Trump Media & Technology Group to establish Trump Media Group CRO Strategy, Inc., focusing on the acquisition of CRO.
Future Outlook and Industry Insights
Kris Marszalek, Co-Founder and CEO of Crypto.com, noted the significant regulatory progress globally and the solidification of the industry in the United States. He expressed optimism for continued growth in crypto adoption at both retail and institutional levels in 2026, along with the expansion of Crypto.com’s product and service portfolio.
The findings in Crypto.com’s Market Sizing Report are based on a combination of on-chain data and blended parameters to estimate the number of global cryptocurrency owners. The full report is available here.
Why This Matters: Impact, Industry Trends & Expert Insights
The recent Crypto.com report highlights a 12.4% increase in global cryptocurrency ownership in 2025, showcasing significant growth in the digital assets sector. This increase is driven by strategic initiatives such as the United States’ establishment of a Strategic Bitcoin Reserve and advancements in real-world asset tokenization.
A World Economic Forum report highlights that institutional adoption and regulatory clarity are accelerating the integration of digital assets into traditional finance. This aligns with the report’s findings on the growth of public companies’ digital asset treasuries, emphasizing the increasing role of cryptocurrencies in corporate strategies.
As per insights from a Gemini report, expert predictions for 2026 indicate that regulatory progress and institutional adoption are key drivers of market growth. This supports the observed increase in cryptocurrency ownership and the strategic positioning of Bitcoin as a reserve asset, reinforcing the potential for continued expansion in the digital assets market.
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