KEY TAKEAWAYS
- Crypto.com donates $1 million to support wildfire relief efforts in Los Angeles, aiding local fire and police foundations.
- The Los Angeles Lakers and LA Kings are actively participating in donation drives to support the community during the wildfire crisis.
- Proceeds from ‘LA Strong’ t-shirt sales by local sports teams will benefit the LA Fire Department Foundation and the American Red Cross.
- Levy Restaurants and other local establishments are providing meals and hosting fundraising events to support first responders.
Los Angeles, CA, January 16, 2025 – Crypto.com, known for its naming rights partnership with the Crypto.com Arena in Los Angeles, has announced a significant donation of USD $1 million to support wildfire relief efforts in the region. The funds will be directed to the Los Angeles Fire Department Foundation, California Fire Foundation, and Los Angeles Police Foundation. This initiative aims to equip firefighters and first responders with essential gear and equipment for current and future wildfire responses.
Matt David, President of North America and Chief Corporate Affairs Officer at Crypto.com, emphasized the company’s connection to Los Angeles, stating, “We have an intimate connection to the City of Los Angeles through AEG and the Crypto.com Arena, and our hearts are with all those impacted by the tragic wildfires.” He further expressed a personal connection to the city, having lived there for nearly a decade.
Community Support Initiatives
The donation from Crypto.com is part of a broader effort involving various partners and teams associated with the Crypto.com Arena. The Los Angeles Lakers have organized a donation drive during their games on January 13, 15, and 17, encouraging fans to bring new items to support the Los Angeles Regional Food Bank’s relief efforts. Collection bins are placed at key entrances of the arena, and the Lakers’ UCLA Health Training Center is also serving as a drive-thru donation center.
Similarly, the LA Kings have designated their Toyota Sports Performance Center as a supply collection site in collaboration with the YMCA. Since January 11, the center has been collecting critical supplies to aid fire relief and recovery efforts. Donations can be dropped off daily at the center in El Segundo, CA.
Additional Support and Fundraising Efforts
In addition to these initiatives, the LA Kings, Los Angeles Lakers, and Los Angeles Sparks have partnered with Fanatics to sell team-branded “LA Strong” t-shirts. Proceeds from these sales will be donated to the LA Fire Department Foundation and the American Red Cross. The t-shirts can be purchased here.
Crypto.com Arena’s food and beverage partner, Levy Restaurants, has provided over 600 meals to first responders, ensuring that food from postponed NHL and NBA games does not go to waste. Additional meal donations are planned. Furthermore, Lazy Dog Restaurants and other establishments at L.A. LIVE have offered complimentary meals to firefighters and first responders, with some hosting fundraising events to support the American Red Cross.
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