KEY TAKEAWAYS
- Crypto.com partners with Tawasal Alkhaleej to expand its presence in the Middle East, becoming the exclusive cryptocurrency partner.
- The partnership will integrate Crypto.com’s platform into Tawasal’s Superapp, reaching nearly 4 million users.
- This collaboration aims to enhance digital experiences and increase Crypto.com’s visibility in the UAE market.
- Crypto.com continues to drive cryptocurrency adoption through strategic partnerships and innovation.
Abu Dhabi, March 13, 2025 – Crypto.com has announced a strategic partnership with Tawasal Alkhaleej, a prominent player in the UAE’s AI and technology market. This collaboration positions Crypto.com as the exclusive cryptocurrency partner for Tawasal, aiming to enhance its presence in the Middle East.
The partnership will unfold in two stages. Initially, Tawasal Alkhaleej will refer Crypto.com’s platform to its local and regional partners, strengthening Crypto.com’s foothold in the area. The second phase involves integrating Crypto.com’s platform into the Tawasal Superapp, which boasts nearly 4 million users, providing them with access to Crypto.com’s products and services, including cryptocurrency trading.
Eric Anziani, President and COO of Crypto.com, highlighted the potential of this partnership, stating, “Our partnership with Tawasal opens up a world of possibilities for Crypto.com to integrate our industry-leading products and services into their impressive tech projects.” He emphasized the thriving tech ecosystem in the UAE and the benefits of integrating digital asset products for both companies and consumers.
Khamis AlShamsi, Chairman of Tawasal Alkhaleej, expressed that the partnership aims to expand and drive growth, making Crypto services more attractive to UAE consumers. Eric Leandri, CEO of Tawasal, added, “We’re eager to join forces with Crypto.com and seamlessly integrate their innovative products and services into our cutting-edge tech projects.” He noted that the collaboration would enhance the digital experiences offered by Tawasal while providing Crypto.com with increased visibility in the local market.
Founded in 2016, Crypto.com is recognized for its regulatory compliance, security, and privacy, serving over 100 million customers globally. The company is committed to accelerating cryptocurrency adoption through innovation. More details about the partnership can be found here.
Why This Matters: Impact, Industry Trends & Expert Insights
Crypto.com has entered a strategic partnership with Tawasal Alkhaleej in the UAE, aiming to expand cryptocurrency access through integration into Tawasal’s Superapp.
According to a Cryptonomist report, the UAE is experiencing significant growth in cryptocurrency adoption, with a 41% increase in crypto app downloads from 2023 to 2024. This trend aligns with Crypto.com’s strategic move to partner with Tawasal, potentially leveraging the region’s growing interest in digital assets.
A recent analysis highlights the UAE’s substantial contribution to the global Bitcoin hashrate and its increasing role as a major player in the crypto market. This supports the significance of Crypto.com’s partnership with Tawasal in enhancing its visibility and influence in the UAE’s burgeoning digital asset ecosystem.
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