KEY TAKEAWAYS
- Crypto.com partners with The Ring Magazine to sponsor the Fatal Fury boxing event in Times Square.
- The event will feature three major boxing matches, including a bout between Ryan Garcia and Rolly Romero.
- Crypto.com will have a significant presence at the event, with branding displayed throughout the venue and during the Pay-Per-View broadcast on DAZN.
- This partnership highlights Crypto.com’s strategy of engaging with major sporting events to enhance brand visibility.
May 1, 2025 – Crypto.com has announced a partnership with The Ring Magazine to sponsor the upcoming Fatal Fury event in Times Square. The event, set for May 2, 2025, will feature three major boxing matches, including a highly anticipated bout between Ryan Garcia and Rolly Romero.
As the exclusive cryptocurrency partner, Crypto.com will have a significant presence at the event. The company’s branding will be prominently displayed throughout the venue and during the Pay-Per-View broadcast on DAZN, which will be available to a global audience.
Transforming Times Square into a Boxing Arena
This event marks the first time Times Square will be transformed into a world-class boxing venue. The three-fight card promises an electrifying night for boxing fans worldwide. The Pay-Per-View on DAZN ensures that the event’s reach extends beyond the iconic New York location.
Eric Anziani, President and COO of Crypto.com, emphasized the synergy between cryptocurrency and sports. He stated, “The connection between the powers of crypto and sport are strong, and at Crypto.com major sporting events and milestones have been a significant pillar of our engagement and growth strategies.”
Global Brand Support
Nour Ahmadein, COO of The Ring Magazine, expressed enthusiasm for the partnership, noting Crypto.com’s history of supporting major sports and entertainment events. “We are pleased to have a global brand like Crypto.com support us ahead of Friday’s huge boxing event in Times Square,” Ahmadein said.
Crypto.com, founded in 2016, is trusted by over 140 million customers worldwide. The company is known for its commitment to regulatory compliance, security, and privacy. More details about the partnership can be found here.
Why This Matters: Impact, Industry Trends & Expert Insights
Crypto.com has partnered with The Ring Magazine to sponsor the Fatal Fury boxing event in Times Square, highlighting the growing intersection of cryptocurrency and sports.
Cryptocurrency sports sponsorships are experiencing significant growth in 2025, with a 22% year-over-year increase in deals during the first two months, totaling 22 agreements. This aligns with Crypto.com’s strategic involvement in the boxing event, showcasing the trend of crypto firms leveraging sports for brand visibility. Bitget
Expert opinions emphasize enhanced fan engagement through blockchain integration, market-specific strategies, and innovation in partnership activation. These approaches aim to drive global growth while addressing regulatory and volatility challenges. This supports the significance of Crypto.com’s sponsorship as part of a broader strategy to engage sports audiences through innovative means. Neobanque
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