KEY TAKEAWAYS
- Crypto.com partners with Kyobo Lifeplanet to expand digital asset access in South Korea.
- The collaboration includes a referral program and a point-exchange mechanism for customers.
- Both companies aim to develop new digital financial products and explore embedded-insurance models.
January 7, 2026 – Crypto.com has announced a strategic partnership with Kyobo Lifeplanet Life Insurance, South Korea’s first online and mobile-only digital-native life insurer. The collaboration, formalized through a Memorandum of Understanding (MoU), aims to explore innovative ways to expand access to digital assets and enhance customer value through integrated, digital-first financial experiences.
Under the agreement, and subject to compliance with local regulations, Crypto.com and Kyobo Lifeplanet will evaluate opportunities to introduce a referral program. This program would enable Kyobo Lifeplanet to refer eligible users to Crypto.com’s platforms, potentially offering benefits to customers who complete local onboarding procedures and meet specific activity thresholds.
The partnership also plans to develop a point-exchange mechanism. This would allow Kyobo Lifeplanet customers to convert existing reward points into digital assets or platform points on applicable Crypto.com services.
Exploring Broader Strategic Collaboration
Beyond these initiatives, the two companies will continue to explore broader strategic collaboration. This includes the development of new digital financial products, assessing potential embedded-insurance models, and coordinating marketing efforts.
Eric Anziani, President and Chief Operating Officer of Crypto.com, stated, “At Crypto.com, we continue to expand access to digital assets through trusted, compliant, and user-focused platforms. This partnership with Kyobo Lifeplanet, a pioneer in the Korean InsurTech landscape, allows us to explore how our capabilities can support new, seamless financial experiences for a broader audience.”
Kim Young-seok, CEO of Kyobo Lifeplanet, commented, “This collaboration represents an innovation in digital customer experience by connecting digital insurance with global virtual assets. Kyobo Lifeplanet will continue to expand innovative service development and strategic partnerships based on its differentiated competitiveness in the rapidly evolving financial environment.”
Kyobo Lifeplanet is recognized for its customer-centric, fully direct-to-consumer model, supported by advanced analytics and AI-driven underwriting. The company continues to lead Korea’s InsurTech sector with simple, affordable, and innovative digital protection products.
For more details, the announcement can be found here.
Why This Matters: Impact, Industry Trends & Expert Insights
Crypto.com’s partnership with Kyobo Lifeplanet aims to enhance digital asset access in South Korea through innovative financial products and services.
Recent industry reports indicate that South Korean InsurTech is increasingly adopting digital-first models and AI-driven automation. This aligns with the partnership’s focus on integrating digital assets into financial experiences, potentially reshaping consumer engagement in the region.
As per insights from Benjamin Peach, associate director and digital assets specialist at Aon’s Global Broking Centre, partnerships between crypto and insurance sectors are pivotal due to rising institutional demand and clearer regulations. This supports the strategic collaboration between Crypto.com and Kyobo Lifeplanet, highlighting the growing importance of digital asset integration in traditional financial services.
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