KEY TAKEAWAYS
- Crypto.com partners with Accor’s ALL loyalty program to enable cryptocurrency conversion into travel loyalty points.
- Users can convert over 20 cryptocurrencies, including Bitcoin and Ethereum, into points for hotel stays at over 5,600 locations.
- The initiative is initially available in the UK, EU, and Switzerland, offering a 10% CRO cashback on conversions.
- This partnership marks a significant step in expanding the everyday utility of cryptocurrencies for Crypto.com users.
Paris, December 17, 2024 – Crypto.com has announced a groundbreaking partnership with ALL, Accor’s loyalty programme and booking platform, to facilitate the conversion of cryptocurrency into travel loyalty points. This market-first initiative allows users to convert their crypto holdings into Reward points directly through the Crypto.com App.
The partnership, initially available in the UK, EU, and Switzerland, enables Crypto.com users who are also ALL members to convert over 20 supported cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), and Crypto.com’s native token (CRO), into loyalty points. These points can be used for hotel stays and experiences at more than 5,600 hotels worldwide.
Eric Anziani, President and COO of Crypto.com, emphasized the company’s mission to expand the utility of cryptocurrencies for everyday spending. He stated, “Giving our users as much opportunity to utilize their crypto for everyday spending and payment remains a vital mission for our company and this collaboration with ALL is another huge milestone on this mission.”
Mehdi Hemici, Chief Loyalty and E-commerce Officer at Accor, highlighted the new opportunities this partnership presents for Crypto.com users. “This pioneering partnership opens new opportunities for Crypto.com users to experience the exceptional variety of our leading hotel brands by simply converting their crypto holdings into hotel nights,” Hemici said.
The programme is available from today, and for an initial period, Crypto.com users will receive a 10% CRO cashback on any crypto-to-loyalty points conversion. The conversion process is streamlined through a new integrated function in the Crypto.com App, requiring users to enter their ALL membership number.
For more information, visit the official announcement here.
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