KEY TAKEAWAYS
- Circle partners with HKT to develop blockchain-based customer loyalty solutions in Hong Kong.
- The collaboration will utilize Circle’s Web3 Services to enhance consumer interactions through innovative loyalty programs.
- Circle’s enterprise-grade tools, including Programmable Wallets, aim to simplify the integration of digital assets for businesses.
- This partnership highlights a commitment to advancing fintech and digital economy innovations in customer engagement.
Hong Kong, October 29, 2024 – Circle, a global digital financial technology firm, has signed a Memorandum of Understanding (MOU) with HKT, a leader in technology, media, and telecommunications. The agreement aims to explore potential collaboration in developing blockchain-based customer loyalty solutions for merchants in Hong Kong.
The collaboration will leverage Circle’s expertise in Web3 Services alongside HKT’s extensive merchant ecosystem and customer engagement capabilities. Together, the companies aim to enhance consumer interactions with merchants through innovative loyalty solutions backed by Web3 technology. This initiative seeks to foster more social and dynamic engagement experiences for consumers.
Circle’s Web3 Services offers a comprehensive range of enterprise-grade developer tools designed to streamline the blockchain experience. Key components, such as Circle’s Programmable Wallets, are intended to make it faster, easier, and safer for both established companies and startups to integrate digital assets and smart contracts into their existing applications.
Jeremy Allaire, co-founder and CEO of Circle, stated, “We are excited to collaborate with HKT to bring our Web3 Services to the forefront of customer loyalty innovation. This collaboration is a testament to our commitment to helping businesses unlock the potential of blockchain technology to create value-driven customer experiences, redefining loyalty programs and providing merchants with the tools they need to thrive in the digital economy.”
Monita Leung, CEO of HKT Digital Ventures, commented, “At HKT, we are committed to driving innovation in fintech and the digital economy. We are delighted to collaborate with Circle. Their expertise in Web3 technology complements our strengths in customer engagement and merchant services. Together, we aim to deliver unique loyalty solutions that empower merchants to build deeper connections with their customers in Hong Kong.”
The collaboration between Circle and HKT was announced here.
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