KEY TAKEAWAYS
- Chiliz partners with Naver Pay to integrate blockchain technology into mainstream digital services in South Korea, engaging over 50,000 users with NFT ticketing and digital collectibles.
- Naver Pay introduced NFT-based ticketing at the 2025 NH Investment & Securities Ladies Championship, marking a significant milestone in digital asset adoption in sports events.
- The collaboration highlights blockchain’s potential to enhance fan engagement and create new monetization opportunities in the sports industry.
- Chiliz plans to expand its presence in the Korean sports industry through partnerships and initiatives involving fan tokens and DAOs.
Seoul, 20 May, 2025—Chiliz, a leading blockchain provider for the sports and entertainment industry, has announced its support for Naver Pay’s latest digital asset initiative. This collaboration has engaged over 50,000 users with NFT ticketing and digital collectibles through the Naver Pay Wallet, marking a significant step in integrating blockchain technology into mainstream digital services in South Korea. The announcement was made here.
During the 2025 NH Investment & Securities Ladies Championship, held from May 9 to 11 as part of the Korea Ladies Professional Golf Association (KLPGA) Tour, Naver Pay introduced NFT-based ticketing for the first time at a major domestic sporting event. Tickets were issued on the Chiliz Chain and distributed through Naver Pay’s digital wallet platform. This allowed attendees to access the venue via QR codes and participate in on-site experiences. Digital collectibles were minted for each tournament round, with special rewards available based on ticket ownership.
The event attracted approximately 30,000 in-person attendees and an additional 20,000 viewers through Chzzk, Naver’s Twitch-like live streaming platform. To enhance engagement, NFTs were also minted for streamers featured on Chzzk, adding a creator-centric dimension to the initiative and expanding the digital asset ecosystem.
Blockchain’s Role in Enhancing Fan Engagement
The KLPGA Tour, recognized as one of the most competitive women’s golf tours in Asia, has experienced rapid growth in recent years. The successful deployment of NFT ticketing at such a prominent event highlights the potential of blockchain technology to enhance fan engagement and provide new monetization opportunities in the sports industry.
Chiliz has already partnered with Naver Pay to launch the Naver Pay Digital Assets Wallet, integrating the Chiliz Chain as its inaugural blockchain. With over 33 million users, Naver Pay’s adoption of Chiliz’s technology signifies a major step toward mainstream acceptance of blockchain-based digital assets in South Korea. To commemorate the launch, users who sign up receive commemorative NFTs minted on the Chiliz Chain.
Future Expansion Plans
Looking ahead, Chiliz plans to expand its presence in the Korean sports industry through partnerships with local leagues and tech companies. Future efforts will include initiatives involving fan tokens, decentralized autonomous organizations (DAOs), and broader NFT-based fan experiences.
Jay Lee, Head of Business Development in South Korea for Chiliz, stated, “Our collaboration with Naver Pay marks a pivotal moment in bringing blockchain technology to mainstream Korea. By integrating Chiliz Chain into Naver Pay’s services, we’re offering millions of users a secure gateway to explore digital assets and unlock exciting possibilities in sports and entertainment.”
Why This Matters: Impact, Industry Trends & Expert Insights
Chiliz’s support for Naver Pay’s NFT initiative marks a pivotal moment in blockchain adoption in South Korea, particularly in the sports industry. This collaboration has successfully integrated blockchain technology into mainstream digital services, engaging over 50,000 users with NFT ticketing and digital collectibles.
A recent TokenPost report highlights significant advancements in NFT ticketing across Asia, with South Korea leading the charge. The integration of NFT ticketing at major events like the KLPGA Tour aligns with the growing trend of using blockchain to enhance fan engagement and monetize sports events. This development illustrates the increasing adoption of blockchain technology in mainstream applications, particularly in sports and entertainment.
A Digitalisation World blog underscores how blockchain is transforming sports engagement by offering new revenue streams and enhancing fan experiences. This supports the impact of Chiliz’s collaboration with Naver Pay, demonstrating how blockchain can be leveraged to create innovative fan engagement strategies and improve the digital asset ecosystem.
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