KEY TAKEAWAYS
- Chiliz and Ninjas in Pyjamas are launching the $DOJO Fan Token on June 24, 2025, to enhance fan engagement through Web3-powered utilities.
- The Fan Token Offering will be conducted on Socios.com, providing fans with exclusive content and merchandise opportunities.
- The $DOJO token launch is part of Chiliz’s broader strategy to expand its presence in esports, leveraging blockchain technology to connect with fans.
- Ninjas in Pyjamas aims to strengthen its fanbase by offering new interactive and rewarding experiences through the $DOJO Fan Token.
Chiliz and Ninjas in Pyjamas (NIP) are set to launch the $DOJO Fan Token on June 24, 2025, aiming to provide Web3-powered utility and rewards to NIP fans through The Dojo platform. This initiative, announced here, is part of a collaboration with Socios.com, a leading Web3 sports app and wallet powered by Chiliz Chain.
The Fan Token Offering (FTO) will be conducted on Socios.com Wallet, with $DOJO designed to offer fans token-gated experiences, exclusive content access, and merchandise opportunities. This development follows a Web3 partnership announced in May between Chiliz and NIP, bringing their vision to life by delivering a dynamic tokenized experience that rewards fan passion and empowers them with real influence and access.
Structure and Accessibility of the $DOJO Fan Token Offering
The $DOJO FTO will be structured as a fair-launch event, ensuring equal access for all participants. A total of 75,000 tokens will be available to the public, with no pre-sale or early access advantages. The offering will run from 14:00 CET to 23:59 CET on June 24, or until all tokens are sold, whichever occurs first.
Trading of $DOJO will commence on June 25 via FanX (KAYEN), the largest decentralized exchange on Chiliz Chain. On the same day, a community poll on The Dojo platform will allow token holders to vote on the final $DOJO Fan Token design.
Chiliz’s Continued Expansion in Esports
The launch of $DOJO builds on Chiliz’s successful track record in sports tokenization, with over 70 official partners already embracing Fan Tokens across various sports, including football, basketball, and esports. NIP joins other leading esports organizations like OG Esports in leveraging Chiliz’s blockchain infrastructure to enhance fan engagement through blockchain-driven utility.
Since its founding in 2000, Ninjas in Pyjamas has been a prominent figure in competitive esports, dominating top-tier tournaments across multiple titles and cultivating a passionate fanbase. The introduction of $DOJO aims to further strengthen the connection between NIP and its supporters by offering new, tangible ways to interact with the team and be rewarded for their loyalty.
Why This Matters: Impact, Industry Trends & Expert Insights
Chiliz and Ninjas in Pyjamas (NIP) are collaborating to launch the $DOJO Fan Token, aiming to enhance fan engagement through Web3-driven utilities and rewards on June 24, 2025.
In June 2025, fan tokens in esports are expected to continue their growth, driven by the increasing integration of blockchain technology and tokenized communities. This trend is evident in the launch of $DOJO, which aims to provide fans with interactive and immersive experiences. Binance
Fan tokens are increasingly being used in esports to enhance fan engagement globally. In 2025, they are expected to play a significant role in bridging the gap between gaming enthusiasts and blockchain technology. This supports Chiliz’s initiative with NIP to offer a dynamic tokenized experience that rewards fan passion and empowers them with real influence and access. FanTokens.com
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