KEY TAKEAWAYS
- Bybit and Tether have launched ‘Voices of the Island’ to empower Sri Lankan content creators and crypto enthusiasts.
- The initiative encourages participants to create content about digital assets, with prizes totaling over 1.5 million LKR.
- The event aims to demonstrate the practical applications of cryptocurrencies like Tether’s USDT in everyday life.
- Local partnerships, such as with Ceylon Cash, highlight the focus on community engagement and financial inclusion.
Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has announced a new initiative in collaboration with Tether, the leading company in the digital asset industry. The event, titled ‘Voices of the Island,’ aims to empower Sri Lankan content creators and crypto enthusiasts to share their stories on social media platforms. This initiative is organized in partnership with Ceylon Cash, a local entity in Sri Lanka.
The event is designed to highlight the role of digital assets in everyday life, focusing on Tether’s USDT and the increasing accessibility of cryptocurrencies. Participants are encouraged to create original content that explores these themes, with the opportunity to win prizes totaling over 1.5 million LKR. The grand prize includes a Sony PlayStation 5.
How the Event Works
The ‘Voices of the Island’ event is open to a wide range of content formats, including blogs, reels, memes, threads, and generic posts. These can be shared across platforms such as X, TikTok, Instagram Reels, YouTube Shorts, Facebook, Medium, and LinkedIn.
To participate, creators must create a Bybit account and register for the event to generate a creator-specific link. They are then required to produce content around relevant themes, such as Bybit in Sri Lanka, Tether, and daily life, and share it using specific hashtags and tags. Participants can track their progress on a Telegram leaderboard.
The event features multiple prize pools, including a Content Pool, Participation Pool, and Performance Pool, each valued at approximately 500,000 LKR. Special recognition will be given to content featuring the Bybit Card in real-world applications.
Empowering Local Creators
Nazar Tymoshchuk, Regional Manager at Bybit, stated that the event provides an opportunity to showcase the real-world applications of cryptocurrency in Sri Lanka. Sheranga Maneesha of Ceylon Cash emphasized the importance of sharing genuine experiences to demonstrate the practicality of crypto.
This initiative aligns with Tether’s mission to advance financial inclusion and empower communities through education and access to digital assets. By supporting local creators, Tether highlights how USDT can be a practical tool in everyday life, enabling individuals to participate in the digital economy.
The event is open to eligible participants in Sri Lanka, with terms and conditions applying. For more details, interested parties can visit the official announcement here.
Why This Matters: Impact, Industry Trends & Expert Insights
Bybit and Tether’s collaboration in Sri Lanka aims to empower local content creators through the ‘Voices of the Island’ event, which highlights the role of digital assets in everyday life.
Recent industry reports indicate that cryptocurrency adoption in Sri Lanka is growing steadily, driven by increased interest among retail investors and initiatives promoting digital asset use. This aligns with Bybit and Tether’s efforts to engage with the Sri Lankan community through educational events, despite the regulatory challenges that exist in the country.
A 101 Blockchains report highlights that cryptocurrencies are increasingly influential in developing countries by addressing economic challenges and providing new economic opportunities. This supports the significance of Bybit and Tether’s initiative in promoting financial inclusion and empowering local creators in Sri Lanka.
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