KEY TAKEAWAYS
- Binance renews its partnership with Islamabad United for PSL Season 11, continuing its role as the Official Crypto Exchange Partner.
- The collaboration aims to promote blockchain education and support Pakistan’s crypto community through fan-focused initiatives.
- Binance’s commitment to Pakistan is reinforced by its No-Objection Certificate from PVARA, highlighting its dedication to a sustainable crypto ecosystem.
- New Pakistani users can receive a welcome reward by signing up with Binance during a limited promotional period.
Binance has renewed its partnership with Islamabad United as the Official Crypto Exchange Partner for the Pakistan Super League (PSL) Season 11. This collaboration builds on a successful inaugural partnership during PSL Season 10, with Binance retaining its back-of-shirt jersey placement for the second consecutive year.
By engaging cricket fans across Pakistan, Binance and Islamabad United aim to promote blockchain education through fan-focused initiatives. This partnership also supports Pakistan’s broader crypto community through responsible digital engagement.
Supporting Pakistan’s Growing Digital-Asset Ecosystem
Pakistan remains a key market for Binance, home to a young, tech-savvy population increasingly exploring digital assets. Following Binance’s No-Objection Certificate from the Pakistan Virtual Assets Regulatory Authority (PVARA), this renewal reflects Binance’s long-term commitment to fostering a safe, sustainable crypto ecosystem in the country.
“Cricket is deeply woven into Pakistan’s culture, and Islamabad United gives us an incredible platform to engage with millions of passionate fans across the country,” said Tarik Erk, Binance’s Regional Head for MENAT and Senior Executive Officer, Abu Dhabi. “Following our No-Objection Certificate from PVARA, renewing this partnership signals our long-term commitment to Pakistan’s digital-asset ecosystem.”
A spokesperson for Islamabad United added, “Binance has been an excellent partner, and we’re thrilled to have them back for PSL 11. This collaboration allows us to connect our passionate fanbase with new opportunities in the digital space.”
Welcome Reward for New Pakistani Users
To celebrate the partnership renewal, Binance is offering new Pakistani users an exclusive welcome reward between February 4 and 15, 2026. New users who sign up through the Binance app using the referral code “MakeYourMove” and complete verification will receive PKR 1,000 to start exploring digital assets.
Terms and conditions apply, including eligibility requirements and limited availability of rewards. More details can be found here.
Islamabad United remains the most successful franchise in PSL history, having won three championship titles. The team’s commitment to innovation and excellence aligns with Binance’s focus on making blockchain technology more accessible, while supporting responsible engagement across Pakistan’s growing digital-asset ecosystem.
Why This Matters: Impact, Industry Trends & Expert Insights
Binance has renewed its partnership with Islamabad United for the Pakistan Super League Season 11, continuing its role as the Official Crypto Exchange Partner. This collaboration aims to engage cricket fans and promote blockchain education across Pakistan.
Recent industry reports indicate that crypto partnerships with sports teams are experiencing a strong upward trend, with projections reaching $5 billion in total sports sponsorship spend by year-end. This aligns with Binance’s strategic move to deepen its engagement with sports through its renewed partnership with Islamabad United, reinforcing its commitment to Pakistan’s digital-asset ecosystem.
As per insights from Francis Dumais, Managing Partner at Elevent, crypto is seen as the latest major sponsor entrant after tobacco and betting, with sports partnerships enhancing credibility despite risks associated with extravagant agreements. This supports the significance of Binance’s partnership with Islamabad United in establishing trust and expanding its reach within the Pakistani market.
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