KEY TAKEAWAYS
- Binance launches ‘Blockchain on the Road’ to educate 2,300 students across 18 Brazilian universities.
- The initiative, in partnership with Blockchain Rio, aims to drive blockchain adoption through free workshops.
- Workshops will cover blockchain fundamentals and Web3, addressing the knowledge gap in Brazil.
- Binance’s program highlights the importance of education in fostering a more informed crypto ecosystem.
Binance has announced the launch of ‘Blockchain on the Road,’ a new educational initiative in collaboration with Blockchain Rio. This program aims to reach 2,300 students across 18 universities in Brazil through free workshops. These sessions will be conducted in 12 cities, including major state capitals and new locations like Ouro Preto and Iguazu Falls.
The initiative underscores Binance’s commitment to education as a means to drive adoption and sustainable growth within the blockchain industry. The partnership with Blockchain Rio, a leading digital assets convention in Latin America, facilitates a nationwide series of blockchain education workshops throughout 2025.
Driving Adoption Through Knowledge
The workshops are designed to introduce students to the fundamentals of blockchain technology, its use cases, and the broader Web3 ecosystem. Each session will feature industry experts discussing topics ranging from technical foundations to practical applications across various sectors. The full agenda and events schedule can be found here (in Portuguese).
This initiative responds to a growing interest in crypto and blockchain technologies in Brazil, coupled with a persistent lack of education on the subject. A recent Binance survey of over 5,000 users in Brazil revealed that 22% cited a lack of knowledge as a key barrier to adoption.
Guilherme Nazar, Binance’s Regional Vice President for Latin America, emphasized the importance of education, stating, “We have education as one of the pillars of our work because we believe that knowledge is essential for people to take advantage of all the benefits of this still recent technology.”
Going Beyond the Classroom
The program is part of a broader educational movement led by Blockchain Rio, which also organizes the annual Blockchain in Rio conference. Scheduled for August 5-7, this year’s event will gather leading voices in the industry and offer university students special access to panels, discussions, and networking opportunities.
Francisco Carvalho, CEO of Blockchain Rio, noted, “Our goal is to broaden awareness on blockchain and other emerging technologies in different regions of Brazil, providing direct access to experts and industry leaders.”
With ‘Blockchain on the Road,’ Binance aims to make blockchain knowledge accessible to the next generation of builders and thinkers in Latin America. By reaching students across a diverse mix of cities and institutions, and partnering with Blockchain Rio to ensure expert-led, high-quality programming, this initiative addresses one of the biggest barriers to adoption: education. It represents a step toward a more informed, inclusive, and innovation-ready crypto ecosystem in Brazil.
Why This Matters: Impact, Industry Trends & Expert Insights
Binance has launched ‘Blockchain on the Road,’ an educational initiative in Brazil aimed at educating 2,300 students across 18 universities about blockchain technology through workshops. This initiative highlights the importance of education in driving blockchain adoption and growth.
Recent industry reports indicate that blockchain technology is transforming the education sector by enhancing data security, transparency, and efficiency. This aligns with Binance’s efforts to educate students on blockchain, potentially increasing the technology’s adoption and integration in various sectors.
As per insights from a PolyU symposium, academic-industry collaboration is crucial in advancing decentralized technologies. This supports Binance’s initiative to partner with educational institutions to foster a deeper understanding of blockchain, thereby reinforcing its significance in the broader tech ecosystem.
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