Astar Network Partners with Animoca Brands to Advance Onchain Entertainment in Asia

Astar Network has announced a strategic collaboration with Animoca Brands, a leading entity in blockchain gaming and digital property rights. This partnership includes an investment into Astar, reinforcing its position as a hub for entertainment and gaming projects that aim to bring Japanese and Asian intellectual property (IP) onchain. The focus is on creating scalable, consumer-facing experiences.

Animoca Brands, known for its extensive portfolio of over 540 investments in influential web3 projects, is committed to the growth of next-generation digital entertainment. This collaboration aims to expand the ecosystem for entertainment and gaming, powered by Astar, particularly in Asia where there is significant potential for integrating entertainment IP with blockchain technology.

Initiatives to Drive Web3 Adoption

One of the first major initiatives from this collaboration is Anime ID, powered by Moca Network. This project will serve as an identity and reputation layer on Soneium, facilitating the transition of users from web2 to web3. Another key project is Anime Art Fest, which aims to broaden access to blockchain-based entertainment and empower IP owners.

By supporting these initiatives, Astar and Animoca Brands are positioning themselves as leaders in onchain entertainment, creating opportunities for digital creators, developers, and users. At the core of Astar’s ecosystem is ASTR, a utility token that drives liquidity, engagement, and developer incentives across both Astar and Soneium.

Strategic Growth and Future Plans

The investment from Animoca Brands is not merely financial backing but a strategic initiative to drive long-term growth in web3 entertainment. Animoca Brands recognizes Astar’s unique position as a gateway for entertainment IP from Japan and Asia into the global digital ownership economy. With Animoca’s extensive expertise, this collaboration is expected to create synergies that will accelerate the development of onchain entertainment.

The teams are exploring new ways to drive adoption, including the potential launch of an IP and entertainment-focused fund, which has already attracted interest from institutional investors. This partnership marks the beginning of significant developments in the onchain entertainment space.

For more details, visit the official announcement here.

Why This Matters: Impact, Industry Trends & Expert Insights

Astar Network has partnered with Animoca Brands to enhance onchain entertainment in Asia, focusing on integrating Japanese and Asian intellectual property into blockchain technology.

In 2025, blockchain gaming in Asia is experiencing significant growth, driven by key trends such as the integration of NFTs, the rise of metaverse platforms, and the evolution of Play-to-Earn (P2E) models. This aligns with the partnership’s goal to expand the ecosystem for entertainment and gaming in Asia. Immutable

As per insights from Botsfolio, the success of Astar Network in the entertainment space will hinge on ecosystem adoption and innovation. This supports the strategic collaboration with Animoca Brands, aiming to leverage their expertise for growth in the onchain entertainment sector.

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