KEY TAKEAWAYS
- Animoca Brands partners with AMGI Studios to integrate blockchain technology into immersive gaming experiences.
- The partnership will support the development of Studio Chain, a Layer 2 blockchain for gaming and media, using Arbitrum Orbit.
- Animoca Brands will provide liquidity for the KARRAT token, essential to the Studio Chain and My Pet Hooligan ecosystems.
- The collaboration aims to drive Web3 gaming adoption by merging traditional gaming with blockchain technology.
On August 5, 2025, Animoca Brands announced a strategic partnership with AMGI Studios, the creators of the video game My Pet Hooligan. This collaboration aims to integrate blockchain technology into immersive gaming experiences, as detailed here.
My Pet Hooligan is a third-person platform-shooter game that combines traditional gaming elements with Web3 culture. Players navigate a vibrant world populated by quirky, rebellious rabbits, engaging in both player-versus-player (PvP) and player-versus-environment (PvE) experiences. The game merges blockchain technology with engaging gameplay, offering a unique experience for gamers.
Animoca Brands to Support Studio Chain Development
As part of the partnership, Animoca Brands will leverage its expertise to support the development of Studio Chain, an upcoming Layer 2 blockchain for gaming and media. Built with Arbitrum Orbit, Studio Chain is currently available in testnet and is designed to provide scalable, low-cost infrastructure for developers and creators. This blockchain aims to power next-generation games, AI agents, and digital experiences.
Animoca Brands will also advise AMGI Studios on My Pet Hooligan’s market strategy and tokenomics. Additionally, the company plans to provide liquidity for the KARRAT token, an ERC20 utility and governance token integral to the Studio Chain and My Pet Hooligan ecosystems.
Expanding the KARRAT Ecosystem
AMGI Studios is the official launch partner of the Karrat Foundation, which aims to foster the growth of the KARRAT token across gaming and entertainment initiatives. The token plays a crucial role in powering the Studio Chain and supporting the broader KARRAT ecosystem.
Yat Siu, co-founder and executive chairman of Animoca Brands, expressed enthusiasm for the partnership, highlighting the potential of Web3 gaming to drive on-chain activity and mass adoption. He noted that My Pet Hooligan’s blend of humor and action could attract traditional gaming audiences to Web3.
Luke Paglia, co-founder and COO of AMGI Studios, emphasized the significance of the partnership in building infrastructure for the next generation of Web3 games. He noted that the collaboration with Animoca Brands aligns with their vision of enabling creators to build immersive experiences powered by digital ownership.
Why This Matters: Impact, Industry Trends & Expert Insights
Animoca Brands has partnered with AMGI Studios to integrate blockchain technology into the Web3 gaming experience, focusing on immersive gameplay and blockchain infrastructure development.
According to a recent CoinDesk report, the Web3 gaming industry is witnessing a shift towards blockchain infrastructure projects and away from speculative play-to-earn models. This aligns with Animoca Brands’ focus on developing scalable blockchain solutions like Studio Chain to support sustainable gaming ecosystems.
Insights from Coingape highlight Animoca Brands as a leader in Web3 gaming, emphasizing their strategic investments and technological expertise. This supports the impact of the partnership with AMGI Studios, as it demonstrates Animoca’s commitment to enhancing game quality and expanding the Web3 gaming ecosystem.
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