KEY TAKEAWAYS
- Animoca Brands invests A$20.7 million in DigitalX, enhancing its influence in the Web3 and cryptocurrency sectors.
- Yat Siu, co-founder of Animoca Brands, joins DigitalX’s Strategic Advisory Board to provide insights into Bitcoin treasury strategies.
- This strategic move aims to bridge traditional finance with Bitcoin’s innovative potential, fostering greater adoption in Australia.
Animoca Brands has announced its participation in a strategic A$20.7 million investment into DigitalX, an Australian digital investment manager. The investment was made alongside UTXO Management, ParaFi Capital, and other global digital asset investors. Animoca Brands served as the sole advisor for this strategic placement.
Yat Siu, co-founder and executive chairman of Animoca Brands, will join the planned Strategic Advisory Board of DigitalX. This move is part of DigitalX’s strategy to enhance its Bitcoin treasury operations and expand its influence in the Web3 and cryptocurrency sectors. DigitalX, known for managing Australia’s first ASX-listed spot Bitcoin exchange-traded fund, aims to leverage blockchain technologies to create additional value for its investors.
Strategic Advisory Board and Future Plans
Yat Siu’s appointment to the Strategic Advisory Board is expected to provide DigitalX with insights into Bitcoin treasury strategies and emerging trends in the Web3 space. Siu expressed his enthusiasm for the collaboration, stating that Bitcoin is viewed as the digital gold and reserve asset of the decentralized era. He emphasized that Animoca Brands’ investment underscores its commitment to bridging traditional finance with the innovative potential of Bitcoin.
Leigh Travers, director of emerging markets at Animoca Brands, also holds a significant position as the non-executive chair of DigitalX. This strategic alignment is anticipated to foster greater accessibility and adoption of Bitcoin in the Australian market.
Further details about the investment and strategic plans can be found in DigitalX’s ASX announcement dated 8 July 2025, available here.
Why This Matters: Impact, Industry Trends & Expert Insights
Animoca Brands has made a strategic A$20.7 million investment in DigitalX, an Australian digital investment manager, marking a significant collaboration in the cryptocurrency and Web3 sectors.
Recent industry reports indicate the rapid growth and institutional adoption of Bitcoin as a treasury asset, with over 135 publicly traded companies integrating Bitcoin into their treasuries. This aligns with DigitalX’s strategy to enhance its Bitcoin treasury operations, leveraging blockchain technologies to create additional value for its investors.
Experts acknowledge Animoca’s multi-pronged model that includes developing native Web3 projects and managing a broad investment portfolio. Industry experts commend Animoca Brands for its deep expertise and strategic investments, positioning it as a key driver in the blockchain and Web3 gaming landscape. This supports the strategic importance of Animoca’s investment in DigitalX, further bridging traditional finance with innovative digital assets.
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