KEY TAKEAWAYS
- Animoca Brands, Fosun Wealth Holdings, and FinChain have formed a strategic partnership to develop a pipeline for tokenized real-world assets (RWAs).
- The collaboration aims to bridge traditional finance with Web3 markets, utilizing NUVA, an on-chain vault marketplace.
- Each partner leverages its strengths: Fosun’s wealth management, FinChain’s blockchain infrastructure, and Animoca’s Web3 portfolio.
- The partnership will support RWA adoption in Asia, enhancing investor access to secure and innovative financial solutions.
Animoca Brands, Fosun Wealth Holdings, and FinChain have announced a strategic partnership to create a comprehensive pipeline for the issuance and distribution of tokenized real-world assets (RWAs). This collaboration aims to bridge traditional finance with emerging Web3 capital markets, expanding access to institutional-grade RWAs.
The partnership will originate institutional-grade assets on Fosun Wealth Holdings’ platform and distribute these tokenized RWA products to a global investor base through NUVA, an on-chain vault marketplace developed by Animoca Brands in collaboration with ProvLabs. The announcement was made on August 28, 2025, and further details can be found here.
Leveraging Core Strengths for RWA Ecosystem Development
The collaboration will leverage the core strengths of each entity involved. Fosun Wealth Holdings brings its established wealth management and distribution network, along with its RWA platform. FinChain contributes its blockchain infrastructure, while Animoca Brands offers its extensive Web3 portfolio, which includes over 570 Web3-focused companies and projects.
To support market education, the partners plan to co-publish research reports that will aid in asset discovery and distribution. These efforts will support new business models and explore opportunities to integrate digital and traditional assets.
NUVA Marketplace and Future Prospects
This partnership aligns with Animoca Brands’ strategic emphasis on RWA integration. It follows the recent collaboration between Animoca Brands and ProvLabs to launch the on-chain vault marketplace NUVA, which is expected to launch in Q4 2025. NUVA will leverage Provenance Blockchain’s existing pool of US$15.7 billion in RWAs and is set to play a role in accelerating the integration of RWA products, including those from Fosun Wealth Holdings, into the wider digital asset ecosystem.
Evan Auyang, group president of Animoca Brands, stated that the partnership aims to build essential infrastructure to advance RWA adoption in Asia. Zhao Chen, CEO of FinChain and director of digital assets at Fosun Wealth Holdings, emphasized the collaboration’s potential to create a robust RWA ecosystem that empowers investors and institutions with secure, transparent, and innovative financial solutions.
Why This Matters: Impact, Industry Trends & Expert Insights
Animoca Brands, Fosun Wealth Holdings, and FinChain have formed a strategic partnership to advance tokenized real-world assets (RWAs) in Asia, aiming to bridge traditional finance with emerging Web3 capital markets.
A recent Zoniqx report highlights that tokenized real-world assets are experiencing rapid growth and innovation in 2025, driven by institutional adoption and regulatory advances. This aligns with the partnership’s goal to expand access to institutional-grade RWAs, enhancing the integration of digital and traditional finance.
According to the National Law Review, experts caution that while tokenization holds vast promise for modernization, attention to legal and regulatory frameworks is crucial to address risks and ensure investor protection. This supports the partnership’s focus on creating secure and transparent financial solutions as they integrate RWAs into the broader digital asset ecosystem.
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