KEY TAKEAWAYS
- Animoca Brands appoints Jamii Quoc as general counsel to enhance governance and support growth.
- Quoc’s role is pivotal in shaping Web3 regulations in Hong Kong, collaborating with regulators.
- Her extensive legal experience will drive Animoca Brands’ organizational maturity and innovation.
On March 6, 2025, Animoca Brands announced the appointment of Jamii Quoc as its new general counsel. In her new role, Quoc will lead initiatives aimed at enhancing organizational excellence by strengthening governance practices, supporting revenue growth, managing risks, and safeguarding the integrity and reputation of the company. Additionally, she has joined the Executive Committee of Animoca Brands.
Quoc’s appointment is seen as pivotal in expanding the capacity of the legal and compliance team to support Animoca Brands’ growth. Her role is expected to drive the next phase of organizational maturity while reinforcing the company’s commitment to excellence and innovation.
Since joining Animoca Brands in 2022 as the head of legal – commercial and M&A, Quoc has built a robust legal and compliance team. She has streamlined legal processes to enhance efficiency and minimize risks and liabilities. Her contributions have been instrumental in key regulatory and legal initiatives, and she chairs the company’s governance committee.
Jamii Quoc’s Role in Shaping Web3 Regulations
Beyond her responsibilities at Animoca Brands, Jamii Quoc actively participates in shaping the Web3 regulatory ecosystem in Hong Kong. She serves as a member of the Hong Kong Government’s Web3 Regulatory Sub-Task Force, the Web3 Harbour, and other trade associations. These groups collaborate with regulators to establish mainstream Web3 regulations.
With 25 years of legal experience as an M&A/PE lawyer, Quoc brings a wealth of expertise to her new role. Before joining Animoca Brands, she served as general counsel at Meridian Capital, where she led the legal team on M&A and capital raising transactions, securities compliance, dispute resolution, and restructuring. Her previous experience also includes being a partner in the M&A practice at Kirkland & Ellis.
Leadership and Vision for Animoca Brands
Evan Auyang, group president of Animoca Brands, commented on the appointment, stating that Quoc’s exceptional work balancing innovation with legal compliance has been invaluable to the company. He emphasized her crucial role in enhancing governance, supporting growth, and safeguarding the company’s integrity as it scales up.
In response, Jamii Quoc expressed her commitment to navigating the evolving Web3 legal landscape and its changing compliance requirements. She looks forward to leading efforts to grow the company’s initiatives in line with regulatory developments, working toward the mission of advancing digital property rights.
For more details, the official announcement can be found here.
Why This Matters: Impact, Industry Trends & Expert Insights
Animoca Brands has announced the appointment of Jamii Quoc as its new general counsel, a move expected to enhance the company’s governance and compliance framework while supporting its growth initiatives in the Web3 space.
Recent industry reports indicate that regulatory trends are moving towards clearer frameworks globally, with countries like Hong Kong implementing stricter compliance requirements for Virtual Asset Service Providers. This aligns with Quoc’s role in shaping Web3 regulations and her involvement in the Hong Kong Government’s Web3 Regulatory Sub-Task Force, highlighting the strategic importance of her appointment.
A Skadden report highlights that the SEC’s establishment of a crypto task force aims to provide clearer guidelines for the industry. This supports Quoc’s efforts to navigate the evolving Web3 legal landscape, ensuring that Animoca Brands remains at the forefront of compliance and innovation in the rapidly changing regulatory environment.
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