KEY TAKEAWAYS
- Animoca Brands and Provenance Blockchain Labs partner to develop NUVA, an on-chain marketplace for real-world asset issuers and investors.
- NUVA will launch with institutional-grade vaults backed by Figure Technologies’ digitally native products, YLDS and HELOCs.
- The platform aims to democratize access to tokenized real-world assets, projected to reach $30 trillion by 2030.
- NUVA plans to issue a governance token to align ecosystem participants and enhance platform utility.
Animoca Brands and Provenance Blockchain Labs (ProvLabs) have announced a strategic partnership to develop NUVA, an innovative on-chain marketplace. This platform aims to connect real-world asset (RWA) issuers with investors, leveraging the Provenance Blockchain’s existing pool of US$15.7 billion in RWAs.
The NUVA marketplace is set to launch with two institutional-grade vaults backed by Figure Technologies’ flagship digitally native products: YLDS, a yielding stablecoin registered with the U.S. Securities and Exchange Commission (SEC), and HELOCs, a pool of high-quality home equity loans.
NUVA’s Unique Offering
NUVA will serve as a unified, chain-agnostic vault marketplace, offering a curated set of vaults from leading asset issuers. Each vault will feature distinct yield strategies and risk profiles. Investors, including retail investors, institutions, Web3 foundations, and treasuries, will be able to access a wide range of investment products permissionlessly via NUVA.
Asset issuers will have the opportunity to bring their assets on-chain, accessing a new global distribution channel. Built on the Provenance Blockchain, designed specifically for financial services, NUVA will initially offer nuYLDS and nuHELOCs vaults. These vaults are backed by Figure Technologies’ industry-leading, digitally native on-chain RWA assets.
Future Plans and Industry Impact
NUVA is scheduled to launch in Q4 2025 and plans to issue a token for governance rights, staking rewards, and other utilities to align participants within the NUVA ecosystem. According to the partnership terms, Provenance Blockchain Labs will focus on product and infrastructure development, while Animoca Brands will leverage its extensive Web3 ecosystem and institutional relationships to drive go-to-market strategies, tokenomics, and listing.
Yat Siu, co-founder and executive chairman of Animoca Brands, highlighted the potential of tokenized RWAs, projected to be worth up to $30 trillion by 2030. He stated that the partnership aims to make institutional-quality assets more accessible across a unified, multi-chain ecosystem.
Anthony Moro, CEO of ProvLabs, emphasized the significance of the partnership, noting that it combines Web3’s best community with the world’s largest pool of real-world assets on the Provenance Blockchain. Mike Cagney, executive chairman of Figure Technologies, expressed enthusiasm for NUVA’s decision to use Figure’s HELOCs and $YLDS as initial assets, recognizing the platform’s potential to expand in the decentralized finance (DeFi) space.
For more details, the announcement can be found here.
Why This Matters: Impact, Industry Trends & Expert Insights
Animoca Brands and Provenance Blockchain Labs have partnered to launch NUVA, an on-chain marketplace designed to connect real-world asset issuers with investors, leveraging a substantial pool of RWAs.
Recent industry reports indicate that tokenized real-world assets (RWAs) are experiencing rapid market growth, driven by institutional adoption and technological innovation. This aligns with the launch of NUVA, which aims to provide a unified platform for RWA investments, reflecting the broader trend of integrating traditional finance with blockchain technology.
A report highlights expert opinions suggesting that the RWA tokenization market is poised for significant expansion, projected to reach $50 billion by the end of 2025. This supports NUVA’s strategic positioning to capitalize on the growing demand for tokenized assets, offering enhanced accessibility and liquidity in the decentralized finance space.
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