KEY TAKEAWAYS
- 1inch partners with the Bruce Lee Family Company to promote DeFi and cryptocurrency adoption.
- The collaboration aims to shift the perception of crypto from speculative to a serious financial system.
- Bruce Lee’s legacy is leveraged to popularize DeFi and Web3 technologies through a new marketing campaign.
- The partnership seeks to provide users with the best crypto rates and a seamless experience, while spreading Bruce Lee’s values.
1inch has announced a long-term partnership with the Bruce Lee Family Company, aiming to promote decentralized finance (DeFi) and drive cryptocurrency adoption among mass audiences. The collaboration is launched under the slogan “Take crypto seriousLee,” reflecting a commitment to shifting the perception of cryptocurrency from speculative to a serious financial system of the future.
The partnership was officially announced here and kicks off with the release of a promotional video. This collaboration seeks to leverage the legacy of Bruce Lee, a legendary martial artist and actor, to popularize DeFi and Web3 technologies. The name “1inch” itself is inspired by Bruce Lee’s iconic “one-inch punch,” symbolizing the agility and innovation that the company strives to embody in its products, such as Fusion+.
Sergej Kunz, co-founder of 1inch, expressed his admiration for Bruce Lee, stating, “I’ve been inspired by Bruce Lee since childhood, ever since I first took up martial arts. Our project was named after Bruce Lee’s iconic punch. And 1inch has always stuck to Bruce Lee’s values, including integrity, resilience, and a serious approach to every endeavor he pursued.”
The Bruce Lee Family Company, dedicated to sharing Bruce Lee’s art and philosophy, aims to inspire personal growth and harmonious individuality. Shannon Lee, Bruce Lee’s daughter, commented on the partnership, saying, “We’re excited to have worked with 1inch for the launch of the new marketing campaign featuring Bruce Lee. We all value the importance of innovation and speed, as well as fun and creativity.”
The partnership is expected to help users access the best crypto rates with a seamless user experience, while also spreading Bruce Lee’s values alongside the benefits of Web3 to a wider audience. The campaign aims to emulate Bruce Lee’s impact on popularizing martial arts by explaining the benefits of the new financial system to potential new users.
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