KEY TAKEAWAYS
- Moca Network, a project by Animoca Brands, partners with Spree Finance to launch AIR Shop, a loyalty platform integrating users into the Web3 ecosystem.
- AIR Shop will offer rewards from over two million merchants, powered by BookIt.com, using a stablecoin-backed loyalty point system.
- The initiative aims to address traditional loyalty program devaluation by maintaining the real-world value of loyalty points.
- The collaboration marks a significant step in advancing blockchain technology adoption and programmable commerce.
Moca Network, a project by Animoca Brands, has announced a partnership with Spree Finance to launch AIR Shop, a verifiable loyalty platform. Set to debut in September 2025, AIR Shop will enable users to earn rewards from over two million merchants in sectors such as travel, entertainment, and premium retail. This initiative aims to integrate users into the Web3 ecosystem by offering on-chain rewards.
The AIR Shop platform will incorporate Moca Network’s AIR Kit, allowing users to verify their identity data and access membership tier upgrades. This feature will enable users to earn rewards worth up to 30% of their purchases at participating merchants. Additionally, AIR Kit partners can use AIR Shop to offer real-world incentives to users of existing consumer applications.
AIR Shop’s rewards system will be powered by BookIt.com, a travel and experiential rewards engine. BookIt.com aggregates over two million top merchants, providing industry-leading rewards and unique experiences. The platform will feature a loyalty point program called AIR SP, which is powered by Spree’s Stable-Points architecture. Unlike traditional loyalty points, AIR SP will be backed on-chain by USD-denominated stablecoins, ensuring transparency and value retention.
Minh Do, COO of Animoca Brands, stated that the partnership with Spree Finance will bring millions of users into the Web3 ecosystem. He emphasized that AIR Shop addresses the devaluation issues of traditional loyalty programs by maintaining the real-world value of loyalty points.
Carter Razink, co-founder of Spree Finance, highlighted that Spree is designed to power transparent commerce and interoperable rewards for tokenized economies. He expressed enthusiasm for partnering with Animoca Brands and Moca Network to advance programmable commerce.
Lin Dai, co-founder of BookIt.com, noted that the collaboration marks a significant milestone in driving blockchain technology adoption. He emphasized the role of BookIt.com in offering real-world commerce and incentives to blockchain-savvy consumers.
The announcement was made here.
Why This Matters: Impact, Industry Trends & Expert Insights
Moca Network’s partnership with Spree Finance to launch the AIR Shop loyalty platform marks a significant step in integrating blockchain technology into consumer reward systems. By offering on-chain rewards, AIR Shop aims to enhance user engagement and transparency.
Recent industry reports indicate that Web3 loyalty programs are evolving to leverage blockchain technology for decentralized and personalized reward systems. This aligns with Moca Network’s initiative to incorporate blockchain for secure and transparent reward distribution, enhancing customer engagement through real utility.
According to a Prove report, blockchain loyalty platforms offer enhanced security and transparency, which are crucial for building customer trust and program efficiency. This supports AIR Shop’s approach to maintaining the real-world value of loyalty points through USD-backed stablecoins, ensuring value retention and transparency.
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