KEY TAKEAWAYS
- Binance Pay partners with Lyzi to enable over 60 merchants in Cannes to accept cryptocurrencies, enhancing the crypto payment landscape.
- Users can spend over 100 cryptocurrencies, including BTC and BNB, at various locations using the Binance app.
- Cannes aims to integrate crypto into 90% of local businesses, positioning itself as a leader in digital payments in Europe.
- Binance Pay offers rewards for users spending in stablecoins or supported cryptocurrencies during the promotional period.
Binance Pay is enhancing the crypto payment landscape in Cannes and the French Riviera by enabling over 60 merchants to accept cryptocurrencies and stablecoins. This initiative, in partnership with local fintech company Lyzi, allows users to spend more than 100 cryptocurrencies, including EURI, USDC, BTC, and BNB, at various real-world locations using the Binance app.
From June 28 to July 6, 2025, Binance Pay users can earn a 5 EURI reward by spending €20 or more in stablecoins or supported cryptocurrencies at participating merchants. This offer is limited to the first 1,999 eligible users. Additionally, Binance France users can earn up to 20 USDC in token vouchers by spending over €50 via Binance Pay between June 10 and July 10, 2025, across France.
Crypto Payments Gain Traction in Cannes
With the support of local government, Cannes is positioning itself as a leader in digital payments. The city aims to integrate crypto into 90% of local businesses, making it a hub for crypto adoption in Europe. The initiative covers a wide range of establishments, from luxury hotels and restaurants to retail stores and fitness centers.
Participating venues include the JW Marriott Cannes, Hôtel Mondrian Cannes, and luxury retailers like Parker & Smith. Restaurants such as La Guérite and beach clubs like Copal Beach are also part of this crypto-friendly movement. This expansion is part of Binance Pay’s broader strategy to showcase real-world crypto use cases globally.
How to Use Binance Pay in Cannes
Using Binance Pay in Cannes is straightforward. Users need to open the Binance app, navigate to the Binance Pay section, and scan the merchant’s QR code at checkout. They can then select their preferred cryptocurrency from over 100 options and confirm the payment, which is processed instantly without gas fees.
This initiative not only benefits tourists but also demonstrates how crypto can enhance everyday transactions. As David Princay, CEO of Binance France, noted, the adoption of stablecoins and crypto payments in Cannes highlights the growing integration of digital assets into daily life.
For more details on the campaign, visit the official announcement here.
Why This Matters: Impact, Industry Trends & Expert Insights
Binance Pay’s initiative to enable crypto payments across Cannes and the French Riviera marks a significant expansion in the use of digital currencies in everyday transactions. By partnering with local fintech company Lyzi, Binance is facilitating crypto payments at over 60 merchants, highlighting the growing integration of digital assets into daily life.
Recent industry reports indicate that the adoption of crypto payments in Europe is part of a broader transformation in digital payments. This is evident as Binance Pay expands its services in Cannes, aligning with the trend of increasing digital wallet and contactless payment usage in Europe.
Industry experts emphasize that cryptocurrency payment systems are transforming the tourism industry by offering seamless, cost-effective, and inclusive payment options. This supports the impact of Binance Pay’s expansion in Cannes, as it aligns with the growing demand for crypto-enabled transactions in the travel and hospitality sectors.
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