XOCIETY and adidas Collaborate on NFT Collection for Sui-Based Game

XOCIETY, an action-oriented game developed on the Sui blockchain, has announced a collaboration with adidas to launch a new NFT collection. This collection will reward players with custom in-game skins, enhancing the interactive experience within the game. The collaboration marks a significant step for adidas, which began minting unique NFTs in late 2021, as it allows players to bring their NFTs to life in XOCIETY’s dynamic game environments.

NDUS Interactive, the studio behind XOCIETY, describes the game as a ‘pop shooter’ with RPG elements. The game is built on Unreal Engine 5 and leverages Sui’s dynamic NFT technology, enabling players to own their avatars and items. This provides an in-game asset experience that is not typically available in traditional gaming.

Details of the adidas x XOCIETY NFT Collection

The adidas x XOCIETY collaboration will introduce a digital collectible in the form of 2,600 mystery box NFTs. These boxes contain adidas-themed skins with four levels of rarity, ranging from Uncommon to the ultra-exclusive First tier. Each mystery box also includes an NFT authenticity certificate and XO, the ecosystem token for XOCIETY.

Each certificate features adidas-branded apparel, including a top, bottom, and sneakers. The Uncommon tier mystery box contains three skin sets, the Rare box includes four skin sets, while both the Epic and First tier boxes offer all eight sets. As these skins are owned NFTs, players have the option to trade or sell them in the future.

Minting and Availability

The total supply of the NFT collection is capped at 2,600 units, divided into two types of boxes. The adidas Pack, priced at $129.99, consists of 2,000 units. The Partner Pack, available at a discounted rate of $89.99, is limited to 500 units, with the final 100 units reserved for XOCIETY.

The mystery box NFTs will be exclusively minted on Tradeport. Two allowlist groups will have the opportunity to mint from May 14 at 1 pm to May 15 at 1 pm (UTC). The general public will have access starting May 16 at 1 pm UTC, with sales concluding on May 23. More details can be found here.

Why This Matters: Impact, Industry Trends & Expert Insights

XOCIETY’s collaboration with adidas to launch an NFT collection within a Sui-based game represents a strategic move in the expanding intersection of blockchain gaming and major brand partnerships. This initiative not only enhances the gaming experience but also signifies the growing role of NFTs in mainstream gaming and brand engagement.

Recent industry reports indicate that blockchain gaming is increasingly serving as a gateway for new users to enter the crypto space, with high-quality games and expanded NFT use cases driving adoption. This aligns with the adidas and XOCIETY collaboration, which leverages NFTs to enhance player engagement and introduce new audiences to blockchain gaming.

A recent report highlights the growing trend of NFT collaborations with major brands, noting that such partnerships enhance brand visibility and generate significant revenue. This supports the impact of the adidas and XOCIETY partnership, which aims to create a unique gaming experience and strengthen adidas’s presence in the Web3 space.

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