KEY TAKEAWAYS
- Socios.com partners with Ninjas in Pyjamas to enhance fan engagement through blockchain technology.
- The collaboration aims to integrate web3 tools into NIP’s Dojo platform, offering immersive experiences for fans.
- Socios.com leverages its expertise in web3 solutions to deepen fan connections in the esports community.
- The partnership highlights a shared vision to innovate and redefine digital fandom in esports.
Paris, 08 May, 2025—Socios.com, a leading web3 sports app and wallet powered by Chiliz Chain, has announced a strategic partnership with Ninjas in Pyjamas (NIP), a prominent esports organization. This collaboration aims to enhance NIP’s fan loyalty platform, the Dojo, by integrating blockchain-powered tools from Socios.com to create immersive and rewarding experiences for fans worldwide.
The partnership combines Socios.com’s expertise in developing web3-driven fan engagement solutions with NIP’s established presence in the esports community. By embedding new digital functionalities within the Dojo platform, the collaboration seeks to offer fans innovative ways to interact with the team and deepen their connection.
Alexandre Dreyfus, CEO of Socios.com and Chiliz, stated, “NIP is one of the most iconic names in esports, and we’re proud to help them build new bridges to their community. Web3 opens the door to a new kind of fan experience—more rewarding, more direct, and more personal.”
Hicham Chahine, NIP Group Founder and Co-CEO, emphasized the growing diversity of their fanbase, noting that partnering with Socios.com allows them to engage fans in a fun and immersive way while adapting to the evolving esports landscape.
Laura Rojas, NIP Group Director of Innovation, expressed enthusiasm for the partnership, highlighting the potential to redefine fan engagement and create unforgettable experiences. She noted that the collaboration is driven by a shared passion for esports and aims to lead the way into the future of digital fandom.
This initiative builds on Socios.com’s successful track record of collaborating with leading esports organizations, including OG Esports. Further details about the specific enhancements to the Dojo platform will be revealed in due course.
For more information, the partnership was announced here.
Why This Matters: Impact, Industry Trends & Expert Insights
Socios.com has partnered with Ninjas in Pyjamas to enhance the esports organization’s fan engagement platform, Dojo, using blockchain-powered tools. This collaboration aims to deepen fan interaction and loyalty through innovative digital functionalities.
Recent industry reports indicate that blockchain fan engagement platforms are increasingly leveraging fan tokens to enable active participation in team decisions. This aligns with Socios.com’s initiative to integrate blockchain technology into NIP’s Dojo platform, offering fans more interactive and rewarding experiences.
A report from NFT News Today highlights the growing integration of Web3 technologies in esports, driven by enhanced player-owned economies and immersive experiences. This supports the partnership’s potential to redefine fan engagement in esports by leveraging blockchain to create more personal and direct interactions.
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